Listen to the Food Business Success™ Podcast with Sari Kimbell on all of your favorite platforms. Let us help you turn your delicious dreams into a profitable food business.
A year ago we were all reeling from lockdowns and uncertainty. Brandon Hernandez, co-founder of Whole Brain Consulting was at the forefront of working with large and small brands on their food safety protocols and manufacturing operations and supply chain.
Food safety is top of mind for a lot of businesses, more than ever with COVID. If you aren't taking your food safety and manufacturing operations seriously or don't know where to start, then you definitely want to listen to this episode.
Shannon Roddy is my go-to Amazon expert, especially for clients who want to take a more DIY approach, but want the guidance of an expert so they don't royally f*&K it up (which is easy to do on Amazon).
In this episode we go over the three biggest mistakes entrepreneurs (you) make and how to avoid them when you are ready to go on Amazon. His monthly membership to get his full Amazon Brand Success Academy is amazing for only $97 a month and I highly recommend it (I have gone through it myself and it is amazing all the things I didn't know, but needed to).
I am getting so many questions about farmers markets lately and so I recruited a friend who runs a large market in Denver and we are having a frank conversation about COVID and how vendors can be more successful at a market.Read More
Are you in the grind of your business and wondering if there is a light at the end of the tunnel? My guest today, Chelsea Ford, is a fellow CPG food industry expert helping women with operations and scaling up their business to get to the breakthrough cycle (where they can hire people and not work so many hours and wear all the hats). This is probably why you started your business in the first place!
Join us as we discuss three phases in the foodpreneur's roadmap to reach the much anticipated phase of your business.
Not getting the results you want in your business? It may be time to check your beliefs before you take any action. Are you coming from a belief that supports your goals and dreams or from a place that says you "always mess it up" or "it's too hard or too expensive".
This week's episode is all about creating a belief plan first BEFORE taking any action. I share my belief plan and give you ideas for what might be in yours.
Many of my clients wonder if they need a digital strategy. My answer is it depends...on your goals and your product. But, there is no question that the opportunity is huge on Amazon and my guest today, Luke Tierney, founder of Eco D2C, specializes in capitalizing on the opportunity. He helps brands large and small be more successful on Amazon and their own ecommerce websites.
If you are considering going online and are wondering how much it will cost and what to expect, you definitely want to check out this interview!
What if you took a completely different approach this year to get closer to your impossible goal? Instead of trying to avoid failure, you actually leaned into it and did it on PURPOSE?!
I know...sounds crazy, but it works! And there are huge benefits that come from getting better at failing. This week's podcast is the third in the series on your Impossible Goal and you don't want to miss it!
By his own admission, Christopher, founder of Vukoo Nutrition, shouldn't even be here after a near death experience, let alone a be a successful packaged food founder. He was a food industry nubie going into the very competitive bar category AND it was a refrigerated bar, so people weren't even looking for it.
Our interview is a deep dive into what it really takes to launch a product into retail and online. We talk about the many failures and what it takes to be a self-funded successful brand in today's environment.
So, you have your impossible goal defined. Now what? Remember, we are doing things differently so we actually create a sustainable system. This week's podcast lays the groundwork and gives you two actionable, and VERY doable, steps to take this week to kick off your year of doing the impossible.Read More
What do you want to achieve for yourself in 2021? If you are thinking about starting a packaged food business or you want to grow the one you have, you can't just set a small goal. Tune in to today's episode about how and why you need to set a BIG goal that seems impossible to generate enough action to achieve something amazing and blow your own mind.Read More
Perfectionism will steal your dreams. It keeps you safe and allows you to never get it out into the world. Whether it is a product or a social media post or an email. I see it all the time with my clients. They stay stuck under the thumb of perfectionism.
I offer all of my clients the 80% rule and I give them permission to put it into action. Learn more about this and three ideas you can put into action to get more done and achieve your goals!
Whatever your measure of success, from a great day at a farmers market to a $15M exit and everything in between, you need to hone your data story to increase your sales and profitability over time. My guest today is Doug Helbig, VP of Sales for Alter Eco and previously brands like Wandering Bear and Dang Foods.
We get into a ton of topics around growing your business into wholesale including how to use...
We need you more than ever. Entrepreneurs really will save the world! They always have during downtimes, and this is no different. There is so much opportunity right now to share your delicious foods with the world and step into the entrepreneur you want to be. Now is the time to take the risk. What are you waiting for...a pandemic?
It isn't going to be easy, but nothing worth having is. Being an entrepreneur means it is all on you, the good and the bad. If you are ready to go on this journey...
Many states have a law called the Cottage Food Act that allows certain products to be made in a home kitchen and sold directly to a consumer. My guest today, David Crabill, is who I turn to as the expert on all things Cottage Food with his website Forrager.com.
David shares his own cottage food journey...
This is not your typical Thanksgiving week gratitude podcast. Believe it or not, we often use gratitude against ourselves to stay in the status quo and not go after our dreams. Instead, I give you three exercises to try to use gratitude in an active way that fuels your action and gets you past the fear and discomfort you feel when you think about starting your business. Try one of them on this week and see how it feels. I hope you feel more empowered and ready to start your business this year!Read More
My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.
Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research during COVID!
My big piece of advice for any entrepreneur is...
This week I sit down and chat with Karyn Savory, Owner & Creative Director of Sweet and Savory Designs to discuss the importance of solid visual branding and taking your products to the next level.
Karen Savory is a design connoisseur with a food fetish. She helps restaurants and food & beverage companies create top-shelf visual brands that directly impact both the vitality of the business and the bottom line. Using visionary thinking, a commitment to excellence, and a deep understanding of the industry, she can create everything a delicious brand requires.
This is week 10 of the podcast and I am celebrating this small victory! What are you celebrating today, this week, this month? Focusing on the small wins are what add up to your big successes. It is so important that you break down your big goal into small, bite sized pieces and celebrate yourself along the way. Join me as I will share some of the wins my clients are having and some ways you can get better at celebrating your wins!Read More
I was reflecting back on this time two years ago when I was ready to throw in the towel and go get a "real job". I dug deep and leaned on my hard why to double down and go all in on my purpose to serve early stage packaged food business entrepreneurs just like you start or grow their delicious dream. That was when I created Food Business Success™ and started on this journey.Read More
If you think email is dead, think again! The only customers you truly own are ones that have given you their email. If you aren't leveraging this resource, you are definitely missing out on sales from loyal customers and raving fans who just need to be reminded about how awesome you are!
Sarah Shuda of Lynn Design Co. has some great strategies even the earliest stage brands...
I have a special guest today, colleague, mentor and fellow badass woman helping CPG brands, Alli Ball. If you don't know her yet, she is the creator of Retail Ready and host of the Food Biz Wiz podcast and you definitely want to...Read More
Feeling a lot of discomfort with starting or growing your business? Me too. This episode is something we all need to hear and be reminded of. I am guilty of this myself - thinking that once I decide to start my business or a project that it will just be easy without any discomfort - success entitlement.
The key is to first accept, feel the feelings and then...
Alli and Matt launched Sweet Logic a year and a half ago on Amazon and they have big dreams to become a big brand.
Alli shares her learnings about Amazon, product R&D, email marketing, re-branding and working with her husband.
Starting or growing your packaged food business is hard! You need a compelling reason that is strong enough to overcome your doubt and desire to quit. It doesn't have to be noble, but it has to be true for you.Read More
I get this questions ALL the time, especially now. In fact, I am probably talking with more people interested in starting their packaged food business BECAUSE of COVID...Read More
Join me in this podcast as special guest Tera Johnson and I discuss the importance of managing your cash flow as a startup business, especially during a pandemic...Read More
This episode brings it all together. Understand why you set a goals to start or grow your packaged food business and then immediately freak out and stop taking action.Read More