Listen to the Food Business Success® Podcast with Sari Kimbell on all of your favorite platforms. Let us help you turn your delicious dreams into a profitable food business.
This month I am talking money with some amazing guests, both in mindset, but also the tactical strategy for finding the money you need to launch and scale your business. My guest on the podcast this week is Michael Movitz, co-founder of Brandjectory. He's kind of a big deal in the industry (he wouldn't say that, but I will 😊), especially around raising money in the CPG space.
And he is also one of the coolest people I have connected with recently. There are a lot of really cool people in this industry!
We talk about how to know if you are ready to take on investors to scale your business. It is not something a brand does lightly and you need to be prepared. It is like a marriage - until exit do you part.
Grab the 5 page guide Michael put together for you here to get the steps to take on investors successfully.Read More
Your business is like a rocket ship going to the moon.
You do all the work to perfect your product, put it into a nice package and even start a website or go to a farmers market. But you just can't seem to get full liftoff. Maybe you get it off the ground for a bit, but then it sputters out.
On today's podcast I share with you the wrong fuel (imagine you put 💩 into the rocket ship's tank) and the high octane fuel + additives that will get you off the ground and into orbit faster and easier than you ever thought possible.Read More
I hear so many stories from you about waffling on whether to start your business, or to make the next level of investments to grow it. Indecision is a decision, but not one you make on purpose. It robs you of your joy and keeps you spinning out in "I don't know" land.
You miss opportunities when you don't make decisions and ultimately regret creeps in as you wish you had acted sooner. On today's podcast I explain why indecision is fatal for entrepreneurs and offer you some tools to become a person who makes decisions and has their own back...no matter what. You get to decide that after all 😉.
There will for sure be external obstacles that come up that will slow us down in our pursuit of our goals. It's a question of when, not if. And it is good to have a strategy of self-compassion and problem-solving ready to go when they do. But the most insidious obstacles are actually internal. You are the problem. You are the one who slows you down most. But the good news is you are the solution.
On today's podcast I share with you the most common internal obstacles I see in my clients and members and some strategies and hacks to put in your tool belt ahead of time so that when the obstacles come up you move through, around and over them so much faster.
There is a big difference between a true entrepreneur and a maker who has a business. Most of the time we have created (or will create) a business from an maker state of mind. You just want to make your product and you wish you had other people to do all the other things.
I hear it ALL THE TIME.
In today's podcast I explain the three roles you MUST perform for your business to work and how most people are only performing one of them. If you aren't willing to step into the other two roles, your business will run (or ruin) you. I've seen it over and over again and I don't want that to be your story. 💔
Are you caught up in the excitement and motivation of a new year? It's easy to make resolutions about what you will do in the next 12 months?
But the reality is that most resolutions made with a "want to" in them don't actually happen.
On today's podcast, I am sharing with you a different phrase that will change your life. Instead of hoping you will achieve it, you can make this year's goal a foregone conclusion. And then get to work.
Routine, habit and consistency serve us in a lot of ways, but if we aren't purposefully seeking out new challenges and first time experiences, we are missing out on so much. Neophilia, the pursuit of novel experiences, has amazing benefits including living a happier and healthier life.
And we get a little rush of dopamine when we experience a first which lights up our brain and strengthens long-term memory and our ability to learn.
There is nothing like the thrill of starting a business to drop you feet first into uncertainty. And with a mentor and community, you will learn the skills of overcoming challenges and problem solving in a way that builds your confidence and reliance.
What makes for a "rich" life?
I find this term makes some people uncomfortable (you might even comment below to tell me why that is a terrible word), but we actually use rich in all kinds of ways from money to describing fabric or characterizing a dessert. I also think of a rich life in terms of time, freedom, relationships, love and experiences.
I am reclaiming the word "rich" for my life from the "money makes us greedy and is for others" to "the more rich I feel, the more I have to give and to create more value in the world."
On today's podcast, I share with you some examples of ways you can start to feel more rich in your life now. There is no magical arrival of when you will finally feel "rich". The secret is to start to feel it now so that you can create more of it in the future.
How are you feeling about your goals for 2022? How about setting new goals for 2023? If you are feeling a little discouraged and pessimistic, as I was, it is probably because you are doing it the hardest way. In today's episode, I share with you two ways to set goals. The push method, which is what most of us have been taught, and the pull method. The pull, or desire, method is how really amazing goals are achieved. It is the more fun, easier and less stressful way of accomplishing BIG things in your life and business.
Are you sabotaging your future self with your current actions. Most of us do. It isn't your fault (blame your primitive brain), but you can easily override it and start to become the person you need to be to achieve the goals you want in your life and business.
In today's podcast episode I share with you a simple concept I have been using to get huge compounding results called hooking your future self up! Start doing this today and see results this week.
It is possible to launch a brand new idea and have fun figuring it out at the same time! On today's podcast episode, you get to hear from two foodpreneurs, Lauren of Royall Cookie Co and Stacie of Cassavaberry, who launched their cottage food businesses this summer. They share their biggest set backs, some strategies they have used to make it easier and also what they are excited about for 2023.Read More
Do you see the world as usually good or usually bad? How you see the world is directly connected to your experience OF the world. It is possible to shift your perception and it starts with a technique called priming. You can't be both afraid and truly grateful at the same time. In this season of gratitude, I offer a priming technique for increasing the gratitude you feel on a daily basis. Because when you feel more grateful for what you have and what is coming, your life opens up and more is always coming for you.
As a foodpreneur, you are doing hard things that don't always feel great. So, it is EXTRA important that you take responsibility for directing your mind. Otherwise, it will do it for you. And you probably won't like the results it creates (imagine a toddler running around with two permanent markers and a lot of white furniture).
I also want to offer so much gratitude for all of you listening and using the resources I offer. It is so amazing to me that I created a business helping you build your dream business in food. Thank you for being here and thank you for believing in yourself enough to consider what's possible for you.
What are you tolerating that isn't serving your health, your relationships or your business? Your future vision of yourself as a business owner requires you to set new, higher-level standards to become the person who creates a profitable food business.
To have the dream you want - your successful, fun and profitable food business - you need to be outstanding. It is possible for you. Set new standards and over time you will reap the excellent rewards that follow.Read More
Being an successful entrepreneur really just means that you are an excellent problem solver. If that is true, then to create a successful business, you just need to get better at it! No more taking things personal.
In today's podcast episode, the second of a two part series, I share with you the strategies I use with my clients to help them become better decision makers and problem solving machines to create better outcomes for their life and business.
Are you letting fear, discouragement, frustration, self-pity, lack of motivation, confusion and anxiety get in the way of the outcome you want in your food business? These pesky emotions slow you WAY down.
This is part one of a two part series on creating better outcomes, ie: faster, easier and more profitable. Today's episode is addressing our emotions first so we can actually start the work of problem solving. This has to come first. And I share my experience of anxiety as well as tools and strategies I presented in the Hard Times Ahead call to help you feel better.
Remember when you were a kid and you put on that cape or crown and you became a real superhero. You could (a probably did) things that you wouldn't normally do as the "real" you, but somehow that article of clothing transformed you.
In today's podcast episode, I am sharing more about how to use an alter ego to step into the version of a business owner you need to be. Anytime you are required to do something outside of your comfort zone, use this tool and you will be amazed at what you are capable of! Thank you to Todd Herman's and his book The Alter Ego Effect as inspiration for this episode.
You spend time and money to get do your first run at your kitchen or copacker or to go to your first trade show or to get in front of that buyer for that pitch. And while you show up as your best self, something happens and it is a total "fail". The equipment breaks, the formula doesn't work scaled up, no leads at the show or it is a no from the buyer. Yes, we know success is built on a pile of failures...ya, ya, ya. But when you are IN it, it SUCKS.
This recently happened to me after my Hard Times Ahead zoom link didn't work in the very last reminder email. I made a follow up video in the moment to model how to process the embarrassment, rejection, disappointment (fill in your own emotion) and how to make meaning from the experience to move forward quickly like a boss. I share the learnings on today's podcast.
This week's podcast episode is one that will leave you different than when you started if you let it. You may be wondering why I interviewed the amazing Kathy Zang, a palliative care physician and life coach to help you with your packaged food business.
Honestly, this conversation couldn't have come at a BETTER time as we are all facing more uncertainty and anxiety about our businesses in the face of inflation. Having a purpose filter is MOST important when we are in challenge and hard times. Take some time with us to dial in your own filter.
Ever feel like you are throwing darts in a dark room trying to hit the target in your business? Just like a doctor gets all the facts (the good, bad and ugly) before she makes a diagnosis with treatment, we have to be willing to tell ourselves the truth in our business.
Are you willing to have this conversation with your CEO hat on? No judgement or self-loathing - just the facts of where you are and where you want to be. Only then do you look at where you are sabotaging yourself, where you are lacking in knowledge and start solving for it.
Want to get more YES's from your customers and wholesale buyers? My guest on the podcast is Karen Green aka The Food Mentor. She shares a concept she created called Buyerology that helps you increase your close rate and develop better partnerships with new accounts and even your employees.
We also talk about the three things she would be doing right now if she was a food brand owner.
If you had a counter around your neck that counted how many times you said the word "I'll try" in a week, would that number be off the charts? When I give you a strategy to use or an action plan, do you hear yourself saying "I'l try"? How is this "trying" working out for you?
I just got back from my four day meditation retreat in Sedona, AZ and it was absolutely incredible. At the end there was the inevitable conversation with Master Daniel about how to incorporate the learnings from the weekend into our everyday lives. People in my group and then later I heard others in the welcome center responding with "I want to and I'll try". Does that instill confidence in you when you hear someone else say they will try? Not really.
Tune in to hear what Master Daniel told us and why the word "try" is one you want to eliminate from your vocabulary. Start noticing and replace it. Yoda told us, "there is no try, there is only do and not do."
There is a *good* reason many people don't go after their dreams including starting a business. It requires a ton of courage as you put yourself out there and risk rejection, judgement, failure and the dreaded "no". In today's podcast episode I share with you my recent adventure that reminded me that courage never feels good and I offer some strategies that I gave a client recently as he was feeling the nerves come up about the launch of his business.
I recommend micro-dosing acts of courage in less risky environments to help you build up the muscle of doing hard things and I give you some examples of things to try. Force yourself to do a small, but brave, bold thing every day. Do that enough times and you will blow your own mind with what else you can do when the stakes are higher.
In theory you know you will have to do hard things and have failures to launch or grow your food business, but in reality it is something we resist and avoid.
My guest today, the amazing Judith Gaton, and we talk about putting on your cape to unleash the superhero within who gets hard things done.
We also dive into how your clothing and your environment has a huge effect on your confidence. When confidence is low, you don't put yourself out there and make offers. This slows you down!
This is an area that is often surprising to entrepreneurs, but some small changes in your environment and how you see yourself can create massive shifts in your success.
I love autumn for the reset it offers us to get back into routines and recommit to our big goals for the end of the year.
Life has happened over the last 8 months (all the shoulds and shouldn'ts that we didn't plan for) and summer is a little more relaxed with less structure. Don't beat yourself up if you aren't on "track" to achieve your year end goal. Take inventory and look at the facts. Then make a plan.
In today's podcast I revisit the strategy of consistency to help you achieve a big goal in your business.
Now is the time to dig deep, commit, find a coach and a team and take action!
I shouldn't be here. It should be this way and not that way. It shouldn't be taking so long and on and on and on. The shoulds and shouldn'ts are two of the most toxic words you can say to sabotage your business and slow you down as an entrepreneur.
On the two year anniversary of the podcast I share with you some strategies I use to help my clients take their power back and do more in the world and in their business.
Whether you know it or not, Justin Gold of Justin's Nut Butter helped pave the way for you to start your packaged food business and launch into stores with much more ease and faster. When I was at Whole Foods Market I regularly featured Justin as the poster child of local brand success in my store.
I thought it would be so fun to interview him and have him share about his early days as a foodpreneuer starting out when no stores were really featuring "local" like they do now. My goal is to help you realize that your business will require patience and investment of time and money on your part. I want this to be a reminder that you are not entitled for your business to be easy, but if you never give up, you will get there; wherever "there" is for you.
You have explored possibility in Ep 99 and then decided you want to reinvent yourself into a successful entrepreneur in ep 100 and now you want to know the steps to create this, right? Here they are! In today's episode, I am giving you the four steps to make reinvention happen. The are simple, but not easy because they will require discipline and effort. Are you in?
The FASTEST way to grow your business (and launch your business successfully) is to grow your connections and community. But don't take my word for it.
My guest today is the amazing Lee Koles who is helping us understand how to better network (is this the most painful word ever for an introvert?) in person and on LinkedIn. This is a must listen episode!
100 episodes! 🎉 I'm taking just a moment to take it all in and be so grateful for you bringing me along in your journey!
On this special episode we are taking a deep dive into the concept of reinvention. Have you considered that to step into entrepreneurship you MUST reinvent yourself, on purpose? I share with you the next steps to go big and go all in on your possibility you created last week for your food business.
This is something I have been reading and learning a lot about as I have been on an intentional reinvention of my own business over the past three months. You might notice that the intro and outro are completely new as well as the podcast cover. But the reinvention doesn't stop there. Food Business Success® is all new too with the introduction of Fuel, our food business founder membership.
Are you looking to your past for the "how" to create something you have never done before like starting a packaged food business? Sorry, but that will never work.
That results in the start-stop-start-stop cycle. Sound familiar? You get really excited and then you start making progress and then freak out or get distracted.
On today's podcast episode I share the concept of remembering your future and give you a strategy for speeding up your business that I use every day. And it only takes 3 minutes!
I also make a bold (and scary) declaration that you can now hold me accountable for taking the action required.
In just a little over two years Sara went from brewing kombucha at home as a stress release and a way to help her son with Autism to leaving her full time teaching job, moving to her own space, adding four additional farmers markets, hiring and scaling her growing business, 3rd Bird Collective.
There are so many takeaways about why to start, the benefits of entrepreneurship, being resilient and investing in coaching to help you transition to the next level of business.
Regret is a powerful emotion that can drag us into a pretty self-loathing, unkind place if we let it. It can also be used as a tool to help you improve your decisions, raise performance and deepen the meaning in your life according to Daniel Pink and his book The Power of Regret.
I recently used regret to help me make a decision about my summer and it was really helpful. I want to share how you can harness the power of regret, not to beat yourself up, but to step into a future that is different than your past and create a life with more purpose and passion (and fun!).
I got this question from a Food Business Success member on our call last week and it sparked an episode idea I have been wanting to tackle for a while now. How do you know if it is time to quit. Sometimes quitting comes in the small "q" form when it gets a little hard and sometimes we need to evaluate the big "Q" quit of our business.
I give you some ideas and strategies on how to manage the small "q's" and how to evaluate if it is time to shut down the business.
Your business requires you to think bigger and use your brain for solving higher level problems. Welcome to entrepreneurship my friend! In this episode, I share the strategy I use to solve either recurring issues in my business (after I solve the urgent problem) or focus on the longer term strategy to achieve the results I want in my business.
What if I told you that from where you are at to where you want to go in your business, there are 10,000 problems (big and small) that need to be solved (scientists estimate you make 35,000 decisions each day which are essentially problems you are solving). Wouldn't you just want to get better at solving problems so they aren't such a BIG deal?
On this episode, I share my strategies for solving those immediate, gotta get fixed now, kind of problems and some ways you can think about them to make them less dramatic and exhausting. What if problems weren't really a problem...? Think about that for just a minute.
Ryan was exactly where many of you listening are at right now. He had a dream and a desire to create a food business. His passion is hot sauce and after listening to the podcast and YouTube videos, he finally reached out. But he wasn't quite ready...yet.
Then he decided to go all in and we started our work together just over a year ago to bring Pup & The Pepper to life. His story is such an amazing example of (mostly) enjoying the journey. It doesn't mean things won't go wrong or get hard sometimes, but that doesn't mean you have to have a negative experience. Your business is a rollercoaster and Ryan is on for the ride. He has had some amazing successes, but that is because he is also willing to fail a lot.
I loved our conversation and I know you will too. Maybe it will be you one day on the podcast!
Are you happy? In your life and your business pursuit?
Sure, it's fun to fantasize about turning your hobby into a real business and having more freedom as an entrepreneur. Often times what happens is that you put so much pressure on yourself to achieve success really fast and are not enjoying the process. And when your business feels like a grind and brings on anxiety, you are actually LESS effective when you do actually do the work. Or I see you give up entirely...until the next time you feel inspired.
What if I told you there is a direct correlation between happiness and productivity? What if you found a way to be 2% happier in your business - just a small shift - that a Harvard Business Review showed a 23% increase in output. So, how do we create more happiness in your business? You will just have to listen to find out!Read More
Do you consider yourself a procrastinator?
A successful entrepreneur is a person who more often than not chooses longer term results over quick instant gratification.
But, what if you find yourself really avoiding something. Or just never seeming to make the time for it, even though it is something you know "should" be done?
In today's podcast, I am exploring how procrastination can be a good thing. What?!
When we stop and notice where procrastination shows up and explore why, we can use it as a tool to propel our business forward.
You will just have to listen to find out!
I debated whether to call this episode "words matter" or fewer things better. With my amazing guest today, Kristin Graham, self professed word nerd and brain science teacher, we talk about both. But I love the beauty of her podcast by the same name, Fewer Things Better, so I went with that.
This is a must listen to episode with an expert who offers simple, easy to do brain hacks that will increase your productivity AND help you feel better while doing the work and living your life. This is a perfect episode for May which is all about being more productive.Read More
Whether you are creating a food business as your side hustle or this is your full time career, I see a lot of my clients struggle with productivity. It is challenging to manage yourself when the work that needs to be done is self-directed without a lot of structure or accountability (like when you work for an employer). Overwhelm, stress, anxiety and hustle quickly become a way of life for many entrepreneurs. As one of my clients recently told me "it feels like my week is happening to me instead of me taking charge of my week".
I get so much done AND have a lot of fun in my business. This wasn't always the case. Anxiety, overwhelm and self-loathing used to dominate my days, whether I was working or not. In today's podcast I want to offer you with the mindset shifts that have helped me and my clients get so much more sh*t done and accelerate their businesses.
Do you ever feel like things are always happening TO you? That you just can't help feeling stressed, confused, overwhelmed or just plain discouraged.
Get ready for a tool that will change your life. Get ready to feel better.
I have been promising an episode devoted to The Model for a while. I have discussed different parts, but now I bring it all together to help you unlock the secret ingredient in your business and your life.
You wear a lot of hats as the food business founder, but is one of them the CEO? Most of the people I work with have never even thought about this - they are so busy being the maker, the marketer and sales person.
But what does it even mean to be a CEO as an entrepreneur? No, you may not have employees and you most likely don't have a board of directors to report to, so why does it matter?
Because the most successful brand founders adopt a CEO mindset even when it is just them. And on today's episode, Andra Erickson, a good friend, coach and colleague who coaches women entrepreneurs to become the CEO, is here to share with us the three things every CEO must have. This episode is SO GOOD.
I have a lot of thoughts on money lately. There is a certain amount of money we all need to meet our basic needs. But then what? Why do some people create big businesses and some seem to struggle consistently?
On today's episode, I am opening up about all of it. And I am terrified to talk about my business and this topic of money and the judgements you may have. Which is just crazy, because money is just pieces of paper or numbers in a bank account. It is totally neutral. And if I can help one entrepreneur see that making money in their business will help them do more good in the world and help more people, then I am willing to be judged.
I also check in with Erika of Southern Girl Granola after the Generosity as a Strategy episode aired two weeks ago and get her thoughts on money as well. Her story after that episode aired will blow your mind!
Getting onto grocery store shelves is one of the goals many of my clients come to me with.
They have big dreams of Whole Foods Market, Natural Grocers, Publix, Kroeger and more.
It is rarely the case that a brand goes from no shelves to a large store. The more usual path is to start at small independent stores, then move to regional stores and keep working your way out to national stores.
My guest today, Tania Floyd Ellis, Store Director for Lucky's Market and formerly with Whole Foods Market is giving you the inside scoop on what it takes to land on shelves and how to stay there.
This might be the most important episode I have ever done. If you want to know the ONE trait I see that leads to success in this industry it is generosity. And don't just take my word for it...Erika of Southern Girl Granola, one of my 1:1 clients took me up on my challenge and she shares her story of leaning into generosity.
And if you are having a bad day or low on energy, this is one to come back to again and again.
At the end I spontaneously threw in a generosity gift to Erika that is for all of you. Be sure to check out our IG channel to get your granola and show Erika some love at southerngirlgranola.com!
Are you waiting around for inspiration to strike? Or waiting to finally feel motivated? Well, you might be waiting around for a very long time, and then even if it does arrive magically on one day, it is fleeting. The fuel we need to create a business you love needs to be something else. In today's podcast episode, I share with you why you need to kick inspiration and motivation to the curb and what will actually fuel your success.
Rob Allen is a dear colleague, mentor and friend I met while working at Whole Foods. He now puts all of his skills and expertise in the industry to help midsize brands scale up into national, large businesses.
While that may not be you yet or even your business model, it is good to know where you are heading (or if you even want to).
Not every brand owner wants to be a national brand with a big exit...we need our farmers market and online producers just as much!
That is why I bring in guest experts like Rob to share their insights and success tips.
Rob is a stickler for the foundations and fundamentals of your business. If your business isn't built on a strong foundation and business practices, then as you scale it will crumble.
He has some great words of wisdom for any business at any level. Don't miss this one!
“You become like the five people you spend the most time with. Choose carefully.” I love this quote by Jim Rohn and when I am really honest with myself, I can see that it is definitely true.
And Oprah said it well when she instructed "surround yourself with those who only lift you higher.”
You do get to choose who and what you surround yourself with and it does have a huge impact on the results you get in life.
My first repeat guest is my friend, colleague and mentor, Brandon Hernandez of Whole Brain Consulting. He works with mid to large brands in the areas of food safety, QA, contract manufacturing contracts and acquisition/evaluation for investors.
We discuss some of the biggest challenges he is seeing in 2022 going forward as we live with the endemic of COVID19 and the realities of manufacturing, food safety, supply chain, etc. It is important to know what is happening in the industry at a larger scale so that we can adjust our expectations and get in front of the issues when possible. If you want to listen to our first episode together, check out Ep 27.
There is no more permanent totem or reminder of a transformation you can adopt than a tattoo on your body, especially one that is in a noticeable place!
In this episode, I share the story of getting a tattoo in Las Vegas this month both as an example of how to set and achieve goals, but also to share my story of burning up my limiting beliefs and how you can go about doing the same.
Once you make peace with and choose new beliefs, anything is possible for your life!
"Work with the willing" and "focus on more gain and less pain" were just some of the golden nuggets Jordan Buckner of FoodBevy dropped in today's podcast interview. Jordan is using his experience as a CPG founder of the national brand Tea Squares to help close the resource and networking gaps for food brands working to scale their packaged food business.
I love how open and real Jordan is about his experience (ie mistakes) getting his own product into Whole Foods Market and how he pivoted and then pivoted again to help other CPG brands be more successful.
Just three letters can shift the way you see things. This concept is so simple and yet it is a game changer for my clients to open them up to possibility instead of arguing for their limitations.
You will just have to listen to learn why I keep a framed image of an "&" in my office and how it has helped lessen the negative emotions when problems come up and shift into creativity to solve problems.
Video, reels, animation, recipes, lifestyle and product photography, paid advertising campaigns, influencer marketing, content creators. There is so much to create as a brand owner and it can be really overwhelming.
My guest on the podcast today is Emily Teater of Set Creative, a boutique agency dedicated to helping CPG brands show their best sides on social media no matter how small or large they are.
Emily gives us some tactical strategies on how to create more purposeful content that moves the needle on your social media and email channels to create raving fans and lifelong customers.
We also learn about trends she is seeing in the social media space for 2022.
One of my passions is connecting YOU with the right people to help with your biggest pain points as you launch and grow your business.
And one of the BIGGEST pain points almost all my clients have is how to reach and attract new customers.
Love it or hate it, social media and email marketing are your most important (and accessible) tools you have in your tool belt.
In today's podcast episode, I interview CPG marketing mavens, Alison and Karen of Umai Marketing. They break down the three levers you as a brand founder need to focus on when you are just starting out and how to do them well by focusing on less, not more.
Your life is the sum total of the decisions you have made to the this point. Wow. That is such a true statement and it is a little big of a gut punch if I am honest.
We all need to learn to become more decisive and make powerful decisions that serve us.
In this episode I am giving you some new ways to reframe decisions and some strategies that have helped me and my clients become much more decisive.
Because taking action, even if it is the "wrong" action, is how you speed up our success!
Today is HUGE milestone for anyone with a big goal for the year.
Find out what it is on today's podcast and hear my thoughts on why waiting around for the "perfect time" will just have you WAITING for a very long time.
It is easy to focus on why NOW is NOT the perfect time. I bet you can list of tons of reasons. But as Marie Forlio says, "you can have reasons, or you can have results".
Food Business Success® is now OPEN for you to join me and your fellow foodpreneurs inside to get the expertise, accountability and support you need to quickly start or grow your packaged food business. Don't wait though...the doors close soon.Read More
This is a really special podcast! I love sharing success stories from clients inside Food Business Success and my interview with Eric of Tuturu Coffee and Chennelle with GoodLove Foods is just amazing. They share so many generous insights into their business launches and what they each had to overcome to step into the role of being a true entrepreneur and boss. Inspired to start your delicious dream? Get yourself registered for the Whip Up a Business Workshop" on January 18th!Read More
It is the first episode of 2022 and I know you have set a big goal for yourself this year!
What if you could guarantee your results of launching your idea into the world, scaling up to manufacturing or replacing your full time job with your business income?
I give you some ideas, both actions and also mindset ideas to set you up for actually achieving your big goal this year, this quarter, this month and this week.Read More
How do you measure your progress?
We are all constantly measuring ourselves and our progress in relationship to some goal or ideal of how you want your life to be.
Do you look to where you wish you were and compare yourself to others or beat yourself up for past mistakes that you just can't get over?
If you really want to do it differently in 2022 and actually have FUN achieving your goals, I have an amazing new tool to share with you called the gap vs the gain.
This is a concept by Dan Sullivan and Ben Hardy in their book by the same title.
This is changing the way I view my own business and life for the better. This will propel you into inspired action motivating you from feelings of gratitude and excitement, rather than comparison and willpower.
And there is no better time than just before a new year to evaluate your gain and generate action from a better feeling emotion to do more easily.Read More
On this holiday week I wanted to bring you a feel good story of how a food business can also do good in the world. Tamra Ryan of The Women's Bean project joins me today on the podcast. She tells us about how she became an accidental food brand entrepreneur when she became the CEO of the company 18 years ago and how she has grown the business to help more women go from under skilled employees to changing their lives with desired skills in the workforce.Read More
I love how every client's journey is so different and watching you become a different person is one of the things I enjoy the most about the work I do. On today's episode, I am catching up with Brady of J Brady Seasonings. He is one of my favorite people to watch as he navigates his business and is also one of my first clients.
He has come a long way from starting as a cottage food producer to finding a copacker and working his way into small stores, and now over 90 Safeways! We talk about the learnings from him taking a chance with large broker firm that didn't turn out quite as planned. And that's ok. You miss 100% of the shots you don't take (thanks Wayne Gretsky).
Are you getting the "nudge" to turn your delicious idea into a packaged food business? This is what I call that small voice in your head (and it will keep getting louder if you ignore it) that says "you should really do this" or "what if this was possible". So, how do you know if this is a voice to listen to and if you do listen to it, how can you be more successful?
I share with you nine traits I have observed over the years working with hundreds of foodpreneurs just like you that have generated more success, and more quickly and with less suffering and stress.
I can't think of a better episode to air the week after Thanksgiving than my interview with April and Earl King of Better Than Provisions®. Their story is one of resilience and deep work to step into the brand founders they are meant to be and share their delicious product with the world. And it is just the beginning for them!
This episode is a celebration of the work they have put in over the last three years and showing up as well as looking ahead to solving the next set of problems in their business to get to next level success.
Do you let yourself dream? Do you know what you really want? For many of us, we let our dreams die in our 20s and are just too overwhelmed by life to be able to put much thought into what we want. Or it brings up so much pain because of the contrast of not having it (and no way to actually get it, that you know of).
This is not another gratitude podcast. This is about designing a life with intention. About feeling better now and not waiting for a future thing to bring you happiness (not possible btw).
Grab a pen and paper or open the notes in your phone. We are going on a journey with in this episode that will get you closer to going after what you truly want for your life and blowing your own mind with what is possible!
Do you ever feel like you are fraud? Who are you to be starting or growing your packaged food business? The imposter syndrome is real and can really slow you down (or stop you completely) and my guest today, Steve Haase, and I want to help you break free so you can step into being a big brand and an amazing founder.
You are worthy of creating an amazing business. We need you and your products! You are changing the world and the way we eat. Thank you. Now get out of your own way and get to work.
This has been such a fun and amazing series to create on sales because I know this "little" thing (convincing people to pay you money) can be such a BIG thing that stops you from realizing the dream you want to create.
I want to wrap up with some great concepts on sales or for anyone starting on this journey as a reminder and as an episode you can come back to when you need a little encouragement or direction.
I mention a few other podcasts that are so helpful in your journey!
Amazon expert, Shannon Roddy, and I are back on the podcast this week to give you four steps to increase your sales online, whether through your own website or Amazon.
You know Shannon is one of my favorite go-to experts for Amazon because he knows the CPG space and offers amazing value to early stage bootstrapping entrepreneurs like you!
Bryan of BarFly Salsa is crushing it with his local salsa brewery business model. In today's podcast he shares his journey and how he is using his day job in sales to grow his sales exponentially.
Listen in on his valuable insights about how to remove the stigma of "sales" and feel more confident talking with a buyer.
And we also talk about the importance of a brand both in the confidence to approach customers and buyers and to help it stand out when you aren't there to personally sell a product.
Are you willing to sit in discomfort long enough to actually get a yes?
Are you selling water to thirsty people?
Two very important topics are discussed on this companion podcast to Thoughts on Sales Part One including:
If you want to get better at, and feel more confident growing accounts or one-to-one sales this is a not to be missed episode!
Want to get better at sales, learn from someone who is doing it and having fun.
I work with some pretty amazing "natural" sales people. So, when I was planning this sales series, I definitely wanted to interview this badass boss...the queen of kombucha!
Here is your chance to learn from someone who does it so well, Rachael of Life's a Buch is on the podcast today!
She drops so many gems of wisdom, so be sure to soak it all up.Read More
If you're planning to launch a new brand, or refresh your existing one, and you are feeling overwhelmed with all the to-dos on your list, this episode is for you.
Hiring contractors is important, but there are a lot of wrong turns that can leave you with a patchwork of mis-matched expectations and inconsistent results.
On this episode, I'm joined by designer Christopher McLaughlin, brand strategist David Bisek, and copywriter Anna Bradshaw. We talk about how you can put together your own dream team and get the marketing strategy, design, and copy you need to launch with confidence - knowing your brand is compliant, cohesive, and compelling.
We are just about to start 4th quarter (October 1) and this is THE time where goals are achieve or they are given up on (maybe you will wait till next year). This is YOUR pep talk to remind you about your IMPOSSIBLE goal and get you fired up to turn on the gas for the last three months of the year.
This is the time to re-evaluate if what you are doing is working. If it is not and you are not where you want to be in your goal - whether it is to launch your delicious idea or to grow your sales and your business - then it is time to think differently.
Even if you think you are not a natural born sales person, you are actually selling all the time. Or you are being sold to. Think about it. Either you are converting someone into a customer or they are convincing you that your product isn't for them.
In this episode I offer some insights and thoughts about sales that will probably be new to you, or a great reminder. I am not a natural born sales person either, but I sharpen my skills listening to and working with amazing people who excel at this: Grant Cardone, Stacy Boehman and Dave Moreno.
If you are ready to improve your probability of getting a YES, then don't miss this podcast!
I am kicking off a sales series of podcasts with an interview with Dylan Schoettley, a VP of Sales and former broker. No matter the size of brand, it is important to carve out your space on a shelf and then do everything in your power to hold it. Learn from Dylan's many years in the CPG industry especially in the food service and C-store channels for better for you brands. We also talk about the value of community for your success and how important it is to find yours.Read More
If you feel a tightness in your chest when you think about your to do list and like there are never enough hours in the day and you are always in reacting mode, then today's podcast is for YOU!
That was my life before I found coaching and implemented a productivity process that has changed everything. I actually work less now than I ever have since starting my business six years ago and I achieve bigger results.
First, I had to change my thoughts about how I felt about time. It wasn't the enemy, my thoughts were. And then I created a weekly routine that has released the anxiety and because I trust myself to actually do what I plan to do and don't procrastinate, I have so much more time for FUN and connection.
Is it possible to have fun even when you are doing hard things, stepping into a bigger version of yourself as a CEO of your business, creating momentum to increase sales AND improving your relationships and personal life as a result of becoming an entrepreneur?
Yes! And coaching is the way to do it all so much faster!
But don't take my word for it. Meet someone who has done just this and so much more: April, co-founder of Better Than Provisions® and a coaching client.
I hear it over and over again. "I'm not confident in what I need to do next" or "I wish I had more self-confidence". So, how do we create more confidence? I have THE secret weapon. It is the tool I have used to radically change my life and my business and I have seen it transform my client's lives as well.
I hear it over and over again. "I'm not confident in what I need to do next" or "I wish I had more self-confidence". So, how do we create more confidence? I have THE secret weapon. It is the tool I have used to radically change my life and my business and I have seen it transform my client's lives as well.
So, you are DOING your business, but are you actually having any fun? I truly believe that if it isn't fun, at least most of the time, then you shouldn't be doing it. Taking things too seriously really slows down the process and the temptation to quit is always in the back of your mind. Learn how I changed by own tune and started having fun in my own business and how I help others starting their packaged food business have more more fun inside Food Business Success®!Read More
You know that failure is part of the deal...in theory. I'm not talking about a typo in an email or a photo that isn't your best on social media. I'm talking about real #adulting things. Have you decided ahead of time what you will do when "bad" things happen in your business? Will you fall apart and make it mean that you are a failure and should quit? This is one option.
The other option is to see this as part of the plan that is making you a better foodpreneur and human and to learn from it to make your business even better.
If Steve Jobs didn't know the how to create the amazing Apple brand, what makes you think you should too?
Your need to know the "how" before you start may be the biggest excuse I see that stops want to be foodpreneurs from taking action and moving their business forward. Learn how to identify when you are in how greed and how to move past this entitlement excuse that doesn't serve you or your dream.
My guest today is Andrea Blau, owner of AVA Manufacturing, and we are going in deep to help you feel more confident about when the right time is to find a manufacturer, what to expect when you start reaching out, how to form a great working partnership and how to work with a copacker when something isn't quite right.Read More
Hard things are a part of life and I tell myself and my clients all the time that "we can do hard things". This phrase has helped so many of you as you build a business (which is about as hard as it gets in my opinion, but I don't have kids).
Today I am taking this one step further and inviting you to strengthen your "hard things" muscle by purposefully doing hard things on purpose! Listen in as I share a few of the hard things I have done this summer. It is so much easier to do them on your own terms and the benefits of doing hard things is huge! Not only do you build up confidence and trust in yourself, but you also build up resiliency and evidence for future hard things that you will get through it too.Read More
Do you have the right license? Are your labels compliant? Do you need a trademark? What about contracts with suppliers?
These questions come up a lot in my work with clients and one of the experts I turn to is Lauren, a CPG focused attorney. Don't avoid these issues but also don't be fearful. Knowledge is power. Educate yourself by listening to today's podcast episode about your risk when starting a packaged food business.
Are you letting anxiety steal your dreams of starting or growing your packaged food business? I see this in my clients a lot (and myself), especially women. The fear of feeling anxiety stops you from doing hard things, from taking action and moving your business forward. What if anxiety was no big deal. That is was the price of admission to living your big life and contributing your amazingness to the world?
In this episode, I share some aha's and some tools I have used to transform anxiety in my own business and have seen work with my clients to go after big dreams. These are just my own thoughts. I am in no way diagnosing or treating anxiety. I am a coach, not a psychologist.
Have you ever thought about your feelings from an academic perspective? We aren't taught about feelings in school. How to process them and to let them in and that they are totally normal. Emotions often seem like they are happening TO us, especially negative ones, and that we are powerless over them.
In this episode, I break down what feelings are, why we WANT to feel the full spectrum of emotions, which feelings are useful and not useful and how to use feelings to drive massive action to help you reach your goals.
Founder of Empact Bars, Melonie has gone all in on her brand's voice and identity to achieve amazing things in her business. This conversation covers so much including making the big leap to go all in on yourself to start your dream. Empact is a great example that puts into practice the last three episodes featuring guest experts on your branding and connecting to your customer.
This really does work if you do it! Don't miss this step win your business.
Connecting with your customer doesn't have to be boring! Let's have a little fun (don't you want to do business with brands who inspire you and help you feel a certain way?).
My guest today is one of the most creative people I know. Peggy has pushed me for years to uplevel my work with fun brainstorming sessions, and now you get the benefit of what she does to help so many creative entrepreneurs. And yes, you are in the culinary ARTS, so welcome to the creative club.
Ok, so you know who your customer is and you get that you need to make them the priority. Now what? My guest today, Anna Bradshaw, is an amazing CPG copywriter who helps her clients craft that perfect sentence that helps their product fly off the digital shelf.
Anna breaks down your home page and several email sequences that need to be a part of your marketing strategy to start and continue that conversation with your almighty customer. There are so many great tips and ideas in this episode, you will want to listen again to get them all down!
There's you, there's your customer and there is your competition. You really only have control over two of the three and often I see entrepreneurs put too much emphasis on themselves. My guest today, Katie Mleziva of Real Food Brands, is a master at explaining why we need a brand story and how it will help make your life so much easier AND increase your sales.Read More
Do you consider yourself a resourceful person? We have more information than ever at our fingertips, and yet, we look to outside sources to give us the answer or we quickly give up when we can't find it.
I know many of you are fueling your business on your dream, and that is great, but wishing and hoping don't buy packaging or pay rent at the kitchen. On the last segment in this money series, I share with you some mindset tips to creating more resources (including money) in your life.
What does starting your business and going on a 2-hour ocean jet skiing adventure have in common?
Listen to today's podcast to find out (this is a super fun one)! Then join the conversation in the private Facebook group.Read More
You have proven your concept and now you want to take your business to the next level. Every time you scale up you need to plan further ahead to raise the larger capital needed to scale. How do you find the money and are you ready to take on stakeholders in your business? My guest today is kind of a big deal in the industry!
Eliott Begoun is a veteran of the CPG and helps brands level up to be ready to take on equity partners. He is also the buddha of mindset and offers his insights on daily money habits the founders and CEOs adopt to achieve amazing success.
The conversation about cash continues and this week we are getting into the practical side of money management AND why it is so important in your business with Lorne Noble of Simple Startup. From cash flow, inventory management and quickbooks setup up, Lorne has great tips and knowledge on how to do it right in your business and why it matters that you do.
As he says, "just start". Don't hide your head in the sand where money is concerned. When you know your numbers you can make better decisions. All successful entrepreneurs have to overcome their money matters to stay in business over the long haul. So, let's jump in.
Do you have a money intolerance? A WHAT? Most of you are thinking, "of course not! I want more money!!"
But really think about how you might be blocking abundance in your business. If money was a person, how would you describe your relationship with it? As a jilted lover or an adoring grandparent who just soaks it all up?
In today's podcast, I give you some easy money tools to shake up your money blocks and start allowing more abundance to flow into your life and business.
It is time to talk about MONEY! This is a topic many of us don't want to talk about. Why can't we just want to make our product and make people smile with our delicious product, right?
But then we have to start selling and put ourselves out there to be rejected and that's where things start to unravel. Before we tackle the practical side of running a business, we need to start with your money mindset and the money lies we have been telling ourselves.
My guest today is money mindset coach, Jill Wright and you are definitely going to hear your money lie(s) reflected back to you in this interview. But don't worry, this is normal. Once you know them, you can start taking action from awareness and empowerment and crush the lies that keep you stuck or quitting all together!
In April we are talking about all things MONEY on the podcast. Want to bring up all of your money drama...start a business!
I want to invite you to join me for an exercise, a generosity challenge, in April to shake loose some of your drama and start creating more wealth in your life and your business.
I would love to hear about your experience and how you spend your money from the challenge I give you on the private Facebook group.
If you want to watch the video of this podcast, head over to the YouTube channel and while you are there like and subscribe!
Are you looking for the magic formula, the one way, to launch or grow your food brand? In today's episode, I offer a different way of thinking. Thinking like a scientist is how I have watched hundreds of entrepreneurs create the business they want.
I was inspired by Adam Grant's book Think Again and highly recommend it for thinking about everything in your life, but most definitely in your business.
Are you willing to experiment, to cast off the biases that can lead to wasted money and time, and fail 100 times on your way to success? This is what every successful entrepreneur will tell you is THE formula.
Now you are clear on the gap between where you are now and where you want to be. I am sharing another tool to help you build the bridge to your goals. Tapping into your future self in a great way to help you get clarity on the decisions and actions to take NOW to become the person you want to be.
This episode came together at the perfect time just in time for Women's month! I'm talking with four Food Business Success clients who are starting or growing their packaged food business and getting expert guidance, accountability and support from me.
This interview with Yvonne of LeafBerri, Tania and Leonor of Miami Food Co and Sara of SaraBell Soups is so inspiring! Each of their products and journeys are so different and you will be excited and inspired to keep taking action for your dream.
Everyone has a gap in their business. It is that goal far off in the distance. But how you close that gap can be difficult or easy. This episode gives you six strategies to close the gap and help you get to where you want to be in your life and career.Read More
A year ago we were all reeling from lockdowns and uncertainty. Brandon Hernandez, co-founder of Whole Brain Consulting was at the forefront of working with large and small brands on their food safety protocols and manufacturing operations and supply chain.
Food safety is top of mind for a lot of businesses, more than ever with COVID. If you aren't taking your food safety and manufacturing operations seriously or don't know where to start, then you definitely want to listen to this episode.
Shannon Roddy is my go-to Amazon expert, especially for clients who want to take a more DIY approach, but want the guidance of an expert so they don't royally f*&K it up (which is easy to do on Amazon).
In this episode we go over the three biggest mistakes entrepreneurs (you) make and how to avoid them when you are ready to go on Amazon. His monthly membership to get his full Amazon Brand Success Academy is amazing for only $97 a month and I highly recommend it (I have gone through it myself and it is amazing all the things I didn't know, but needed to).
I am getting so many questions about farmers markets lately and so I recruited a friend who runs a large market in Denver and we are having a frank conversation about COVID and how vendors can be more successful at a market.Read More
Are you in the grind of your business and wondering if there is a light at the end of the tunnel? My guest today, Chelsea Ford, is a fellow CPG food industry expert helping women with operations and scaling up their business to get to the breakthrough cycle (where they can hire people and not work so many hours and wear all the hats). This is probably why you started your business in the first place!
Join us as we discuss three phases in the foodpreneur's roadmap to reach the much anticipated phase of your business.
Not getting the results you want in your business? It may be time to check your beliefs before you take any action. Are you coming from a belief that supports your goals and dreams or from a place that says you "always mess it up" or "it's too hard or too expensive".
This week's episode is all about creating a belief plan first BEFORE taking any action. I share my belief plan and give you ideas for what might be in yours.
Many of my clients wonder if they need a digital strategy. My answer is it depends...on your goals and your product. But, there is no question that the opportunity is huge on Amazon and my guest today, Luke Tierney, founder of Eco D2C, specializes in capitalizing on the opportunity. He helps brands large and small be more successful on Amazon and their own ecommerce websites.
If you are considering going online and are wondering how much it will cost and what to expect, you definitely want to check out this interview!
What if you took a completely different approach this year to get closer to your impossible goal? Instead of trying to avoid failure, you actually leaned into it and did it on PURPOSE?!
I know...sounds crazy, but it works! And there are huge benefits that come from getting better at failing. This week's podcast is the third in the series on your Impossible Goal and you don't want to miss it!
By his own admission, Christopher, founder of Vukoo Nutrition, shouldn't even be here after a near death experience, let alone a be a successful packaged food founder. He was a food industry nubie going into the very competitive bar category AND it was a refrigerated bar, so people weren't even looking for it.
Our interview is a deep dive into what it really takes to launch a product into retail and online. We talk about the many failures and what it takes to be a self-funded successful brand in today's environment.
So, you have your impossible goal defined. Now what? Remember, we are doing things differently so we actually create a sustainable system. This week's podcast lays the groundwork and gives you two actionable, and VERY doable, steps to take this week to kick off your year of doing the impossible.Read More
What do you want to achieve for yourself in 2021? If you are thinking about starting a packaged food business or you want to grow the one you have, you can't just set a small goal. Tune in to today's episode about how and why you need to set a BIG goal that seems impossible to generate enough action to achieve something amazing and blow your own mind.Read More
Perfectionism will steal your dreams. It keeps you safe and allows you to never get it out into the world. Whether it is a product or a social media post or an email. I see it all the time with my clients. They stay stuck under the thumb of perfectionism.
I offer all of my clients the 80% rule and I give them permission to put it into action. Learn more about this and three ideas you can put into action to get more done and achieve your goals!
Whatever your measure of success, from a great day at a farmers market to a $15M exit and everything in between, you need to hone your data story to increase your sales and profitability over time. My guest today is Doug Helbig, VP of Sales for Alter Eco and previously brands like Wandering Bear and Dang Foods.
We get into a ton of topics around growing your business into wholesale including how to use...
We need you more than ever. Entrepreneurs really will save the world! They always have during downtimes, and this is no different. There is so much opportunity right now to share your delicious foods with the world and step into the entrepreneur you want to be. Now is the time to take the risk. What are you waiting for...a pandemic?
It isn't going to be easy, but nothing worth having is. Being an entrepreneur means it is all on you, the good and the bad. If you are ready to go on this journey...
Many states have a law called the Cottage Food Act that allows certain products to be made in a home kitchen and sold directly to a consumer. My guest today, David Crabill, is who I turn to as the expert on all things Cottage Food with his website Forrager.com.
David shares his own cottage food journey...
This is not your typical Thanksgiving week gratitude podcast. Believe it or not, we often use gratitude against ourselves to stay in the status quo and not go after our dreams. Instead, I give you three exercises to try to use gratitude in an active way that fuels your action and gets you past the fear and discomfort you feel when you think about starting your business. Try one of them on this week and see how it feels. I hope you feel more empowered and ready to start your business this year!Read More
My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.
Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research during COVID!
My big piece of advice for any entrepreneur is...
This week I sit down and chat with Karyn Savory, Owner & Creative Director of Sweet and Savory Designs to discuss the importance of solid visual branding and taking your products to the next level.
Karen Savory is a design connoisseur with a food fetish. She helps restaurants and food & beverage companies create top-shelf visual brands that directly impact both the vitality of the business and the bottom line. Using visionary thinking, a commitment to excellence, and a deep understanding of the industry, she can create everything a delicious brand requires.
This is week 10 of the podcast and I am celebrating this small victory! What are you celebrating today, this week, this month? Focusing on the small wins are what add up to your big successes. It is so important that you break down your big goal into small, bite sized pieces and celebrate yourself along the way. Join me as I will share some of the wins my clients are having and some ways you can get better at celebrating your wins!Read More
I was reflecting back on this time two years ago when I was ready to throw in the towel and go get a "real job". I dug deep and leaned on my hard why to double down and go all in on my purpose to serve early stage packaged food business entrepreneurs just like you start or grow their delicious dream. That was when I created Food Business Success™ and started on this journey.Read More
If you think email is dead, think again! The only customers you truly own are ones that have given you their email. If you aren't leveraging this resource, you are definitely missing out on sales from loyal customers and raving fans who just need to be reminded about how awesome you are!
Sarah Shuda of Lynn Design Co. has some great strategies even the earliest stage brands...
I have a special guest today, colleague, mentor and fellow badass woman helping CPG brands, Alli Ball. If you don't know her yet, she is the creator of Retail Ready and host of the Food Biz Wiz podcast and you definitely want to...Read More
Feeling a lot of discomfort with starting or growing your business? Me too. This episode is something we all need to hear and be reminded of. I am guilty of this myself - thinking that once I decide to start my business or a project that it will just be easy without any discomfort - success entitlement.
The key is to first accept, feel the feelings and then...
Alli and Matt launched Sweet Logic a year and a half ago on Amazon and they have big dreams to become a big brand.
Alli shares her learnings about Amazon, product R&D, email marketing, re-branding and working with her husband.
Starting or growing your packaged food business is hard! You need a compelling reason that is strong enough to overcome your doubt and desire to quit. It doesn't have to be noble, but it has to be true for you.Read More
I get this questions ALL the time, especially now. In fact, I am probably talking with more people interested in starting their packaged food business BECAUSE of COVID...Read More
Join me in this podcast as special guest Tera Johnson and I discuss the importance of managing your cash flow as a startup business, especially during a pandemic...Read More
This episode brings it all together. Understand why you set a goals to start or grow your packaged food business and then immediately freak out and stop taking action.Read More