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Full Transcript

If you're ready to skip the line and get the full formula on how to turn your passion into a business, I want to invite you to pick up my brand new book, Key Ingredients: How to Turn Your Passion Product Into a Profitable Business. It's available on Amazon in paperback and ebook form, go to keyingredientsbook.com or simply search it on Amazon. You know, I love a great party and I am throwing a special book launch party in July. And your ticket to get in is to go and purchase a book. All you need to do is forward the receipt and I'll have the email in the show notes. This will be a chance to ask me anything about the book, about your business, about me, about writing a book, and I'm going to be doing some really fun giveaways, including giving away a four pack of VIP one on one strategy sessions with me, but to be entered to win that, you do need to submit a review of the book as well. And all you need to do is forward your review to the same email and then you will be entered to win. Go to keyingredientsbook.com to get the link to go grab your copy and then forward me all that info, will get you the registration link so you can join me in July for a fun book launch party!

Welcome to your Food Business Success. This podcast is for early stage entrepreneurs in the packaged food industry ready to finally turn that delicious idea into reality. I'm your host Sari Kimbell, I have guided hundreds of food brand founders to success as an industry expert and business coach. And it's got to be fun. In this podcast, I share with you mindset tools to become a true entrepreneur and run your business like a boss, interviews with industry experts to help you understand the business you are actually in, and food founder journey so you can learn what worked and didn't work and not feel so alone in your own journey. Now let's jump in!

Hey there, welcome back to the podcast. It is summer. And we are now into July. Happy July 4th, if you're in the United States. And I want to talk about the importance of psychological detachment but doing it responsibly. I think sometimes what happens as entrepreneurs is we go, go, go, go, right? We like just really grind it out, we force ourselves and it's really gritty. And there's nothing wrong with some good old fashioned grit. But we are a total slave driver to ourself and we give ourselves no breaks. And so we go, go, go and then we like have this inner rebel that swings to the other side and is like "Screw you, I'm just going to sit here and buffer with TV and just, you know, maybe sabotaging. I'm going to go over drink or over eat or just do nothing at all." But it's not planned. And so, what we do is we don't actually really get the benefit of a true psychological break and we're feeling guilty all the time when we do that, right? We're like, I know I should be doing something else. And the other side isn't healthy either. We don't want to just be working all of the time. Entrepreneurs who are too tightly scheduled don't have the space for the creativity and those insights and ahas and to create connection with other people that ultimately provide so much bigger leverage that move your business forward than if you were just sitting at your computer grinding it out. So just like a professional athlete or anybody at the top of their physical game. They need recovery, they understand the importance of active recovery, purposeful recovery. Now sometimes if you have done sports, I have not, but I understand the concept that sometimes active recovery means sitting in an ice bath or a steam room or getting a massage, right? It's not just checking out and zoning out necessarily. It is like here are the things that are going to support the recovery of my body and my mind so that I can go and perform at the next level, right? We do need that downtime to recover. And so what I want to offer you as an entrepreneur as we are in summer, this is what I've been telling a lot of my one on one clients, we've been having these conversations. And in Master Your Business too, which is so fun, is to really look at your summer as a whole. Sometimes we got to let go of the like, really overscheduled. Like I really show up every day and crush it, right? There are different seasons in our year. And we want to be mindful of that, we want to take advantage of it. We're only this age, this moment once, right? We only have this at this one given time. And so I don't want you to overwork hoping that at the end of it, there will be some relief and some happiness and some success. Because what happens when we overwork and we overachieve, and we make it all about external stuff, is that we never reach the finish line. But in any case, back to pre scheduling your summer. So we're going to look at the next few months. Now some of you are doing farmers markets, like this is actually a really high season for you. And I totally get that. But nevertheless, it's still important that you schedule in some active recovery days, some time that you can just be. And you can just let your mind wander and allow it to recognize patterns and make connections, get ideas and insight. And it's also really important that we prioritize the experiences and the connections with people that we value most. Listen, as an entrepreneur, you probably went into this to get more freedom, to have more autonomy, to be able to make decisions for you. But what ends up happening is the business becomes a chain, it becomes a jail, that is all or nothing. It's either just work, work, work, work, or you're like screw it, FU, I'm out of here. Let me, you know, just totally check out. And that's not good either. Because then you're just worrying about work and feeling guilty. And then when you're working, you're just trying to escape, right? Not good. So putting the things that are most important on your calendar, put the market days, put those kinds of things on your calendar, and then look at where you can schedule in some buffer time. And I don't mean buffering away by like just scrolling on social media, but like, true whitespace, where you get to just think and connect with others, you have complete autonomy, there is nothing better. And I just I've actually been experimenting with this a little bit more but trying to calm down my high achieving brain, right? I went through a big grind of a season, working on the book, where I said no to a lot of things, and really use that grit to get through like weekends and nights, and writing, right? Doing the hard work of the book. And now that it's here, I'm like, okay, I need to deload on purpose. And I'm going to give myself some additional freedom and some autonomy. And so I had an event last week on a Thursday night that went you know, I got home a little bit later than usual, I was a little bit more wound up from all of the interactions and energy, which is great. And so I was in bed later than normal. And I just said, you know what? Tomorrow, I actually don't have anything on my calendar. I don't have any client calls. And so I am going to just allow myself to sleep in an extra hour. That was incredible. And I'm not going to beat myself up. I'm not going to ruminate. And I did catch myself saying, oh, I should be doing this. Like I lost an hour and I'm like no, remember? We decided to sleep in an extra hour. That doesn't mean that we have to compare ourselves to normal workdays, right?

So I started an hour later, no big deal. Because that is the freedom of being an entrepreneur and I did it on purpose. And then this weekend, on Sunday, I just gave myself a free day. And what's so funny about me anyway is like, my free days are things like I went and sat by the pool, but I brought reading that I love which is about business and I'm reading this great book about The Art of Impossible and getting into flow. And so I was actually, you know, writing down ideas for podcasts and things that I wanted to talk about and and just aha. I was like, oh making connections. And I loved it. I was, you know, having the time of my life. And it was just such a beautiful day to like, there's nothing I have to do what feels really good, it feels fun. And I put some really cool trips on the calendar, I am just taking a short trip to visit my, one of my really good friends in Texas. Yes, I'm going to Texas, or I'll be back on the day that this comes out. And I know there's like a heat wave. I don't know what I was thinking. But it's a beautiful, that's this like Fourth of July weekend, really lines up for both of us as we're both single and her kids are out of the house and everything. And so it's a beautiful time where, you know, clients don't need us because you guys are all on vacation and doing your things. And we can just spend time together. So I'm doing that. And then I have a trip, I have the longest vacation I've ever taken since becoming an entrepreneur, which again, is the whole reason why we become entrepreneurs, or maybe not the entire reason but a reason is to be able to take more time and to have more flexibility and freedom in our schedule. And so I'm taking those two week time off, and there will be some intentional work time planned. But it's all with intention. And so I'm so excited to just have built in downtime and whitespace. And I know it's going to refresh me it's I'm going to psychologically detach because science studies show that when we do that, we come back and we do it well. And we purposely detach, and we allow ourselves the connection and the experiences and novelty. Novelty is really important to us. It's one thing like I am very scheduled usually. And that works for me most of the time, but we do need to break it up with some novelty. So if you have not done this already, zoom out. And I also want you to think about what goals do you still want to be working on in your business? Just because it's summer doesn't mean we don't make forward progress on our goals. We don't just abandon those, like three months out of the year, I just don't work on my business. No, we just do it with more purpose. And so zooming out and saying where are the times that I want to spend in kind of whitespace and just free time and just some flow and fun. Fun and play are so important to our brains for learning and connections. And then what are those trips that I want to be sure I put on there? And where do I need to work? And where do I need to spend time really focusing on the business? And how can I constrain my time a little bit more, and get really focused when I am working? And then like detach myself when I'm not working? So important. And I do want to offer that for those of you who are in full summer swing with farmers markets and things I know it's a busy season, it's a full season for you during the summer. And we are officially into quarter three, Q3, and this quarter is one of the most important quarters of your year. And so it's a little bit tricky because our brains like vacation and downtime and staying up late. And you might also be in a really busy season with markets and things like that. And if you hook your future self up for Q4 by doing some focus deep work in Q3 by looking at the Holidays now and really starting to make that plan and get ahead of it. Oh my gosh, like you're going to hook yourself up, you're going to have the best Holiday yet. And you're going to feel so freakin proud of yourself that you took some time to go deep and make plans. And I am offering, it is now up for presale. Fuel members got first dibs last week to sign up, there's going to be limited amount of spots. And you need to put a deposit down, a $25 deposit for this Holiday Ready Bootcamp. It's going to be three days in August, I think it's August 8th, 9th, and 10th. And everything will be recorded. You'll have access to everything but if you come and you make this commitment to spend these three days really focused on the Holiday planning. Oh my gosh, I just cannot tell you what a big difference like it's night and day. It's the difference between hustle and procrastination, and then beating yourself up and urgency, and everything's an emergency and you can't take advantage of opportunities, and then your holidays feel terrible. And you're just stressed the entire time. And you don't get a really even take a good break with the people you love. Like, it's the difference between that and actually enjoying your Holiday, doing the pre planning, so you know exactly what you need to execute on having everything ready to go, you have a plan, you're feeling really confident. And it's not stressful, because you made a plan ahead of time. And then you put little milestones, little goals on your calendar to get done things that will get you ahead of the game. So that you can actually go into the Holidays feeling rested and ready to go and excited and prepared. And you will have time and bandwidth to also schedule in the psychological detachment from work. Yes, during the Holidays. So important. And I want that for you. So to put your deposit down and say yes, I hold my spot, I'm in, I want to do this, go to foodbizsuccess.com/holidayready, I'll put the link in the show notes as well. So this can be an incredible thing. I've always given you guys a holiday checklist to get ready. And I'll definitely get you the links for those too. But I never have done an actual like work session like this is going to be a bootcamp, you're going to do the work, as well as have all the tools. So there'll be some teaching and some learning, but then it's work time. And we'll do both of those during that three day period. It's going to be incredible. I hope you take advantage of this. Like I said tickets are limited. And go put down your deposit, say yes to yourself, use your planning executive part of your brain to say yeah, I realized the summer is going to get crazy. Let me put this on my calendar now as a priority. And then I can fill in other things around it. So do that for yourself. I want that for you so badly. Don't ignore this, the Holidays will come. And I've always done something around. You know, the Holidays start in July, they start in August. That's when, when I was at Whole Foods Market, we were planned, we were ready by the end of August at the very latest, ready to go to execute on an incredible Holiday season. And I won lots of awards for achieving the best Holiday season. So I know a thing or two about this. Whether you're in markets, whether you're going to do Holiday markets, you're going to do online, you're doing wholesale, I got you covered, we're going to do all of it. And you're going to have the tools and this space, the time to do it. And then you can go enjoy the rest of your summer. You can go and focus on the other things that need to happen. All right, go schedule some time in for psychological detachment, have some break, schedule in some downtime on purpose, and keep crushing it this summer on your business. Until next time, have an amazing week!

The smartest thing you can do as an entrepreneur is to invest in a who to help you with the how to speed up your journey and help you skip the line. When you are ready for more support and accountability to finally get this thing done, you can work with me in two ways. Get me all to yourself with one on one business coaching or join Food Business Success, which includes membership inside Fuel, our community of food business founders that includes monthly live group coaching calls and so much more. It's one of my favorite places to hang out and I would love to see you there. Go to foodbizsuccess.com to start your journey towards your own Food Business Success.


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