Have you ever noticed how some food brands get fierce, loyal fans everywhere they show up, while others get tried once and forgotten? It's rarely about the actual product.
Brand love isn't magic, and it isn't just good marketing. It's a series of little things done well, over and over, at every point where a customer meets your brand.
Here are the five most important details for laying a solid foundation to build brand love:
1 - Solve a real problem
A great product is table stakes. To earn a loyal following, it has to be better than how people are already solving their problem. This isn’t about you, it’s about them. It’s about how they solve the issue that brings them to your product. This can be a better tasting sauce, or salsa with fanc...
Based on the Small Bites with Stephanie episode
The holidays are closer than they look.
If you're like most early-stage founders, you're asking: how do I get more holiday sales, easily, and without launching something new?
The answer might be the easiest new product you ever create. Think holiday bundle.
Now, if you're in retail or on Amazon, your Black Friday promotions should already be set. This post is about your other selling channels:
➡️ Your website
➡️ Your farmers markets
➡️ Popups
➡️ Holiday markets
➡️ Your own network
A bundle needs no new recipe, no new minimum order, and no new co-packer conversation. It's products you already make, put together with a reason to buy right now. Here's how to do it in four steps.
Step 1: Build ...
When was the last time you chose a growth channel... Amazon, a new retailer, whatever it might be, because it was actually right for your brand? Not because the opportunity just landed in your inbox?
You are not going to like what I have to say.
I know, when you are hustling to grow your brand, it’s exciting when an opportunity comes your way. A big retailer likes your product, or a distributor wants to add you to their set. And it might be the right path for you. But before you leap, it’s really important to know if you’re ready, and to decide if this is the right channel for your brand. It’s hard to hear, but just because an opportunity shows up doesn’t mean you’re ready for it.
Most first-time founders are pretty reactive when it come...
