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Should You Start a Packaged Food Business?

 

I bet you know that one delicious thing that you make the most - whether it's a jam, a salsa, a cookie, a Kombucha, a cupcake, or something else. People ask for it time and time again and you're the hit of the party when you bring it. So you might be asking yourself or everybody might be telling you that you should start that food business. You should turn your hobby, this delicious hobby into a food business. Well, I am going to give you four questions to ask yourself before you start and before you jump in, whether you should actually start that food business. 

If you are considering starting a food business, ask yourself these four questions before you spend another dime pursuing this dream. I'm Sari Kimbell. I'm the founder of Food Business Success and I have helped hundreds of entrepreneurs start and start and grow their profitable food businesses. A food business can be a very expensive hobby. And my goal is to help you avoid wasting time and money. Let's...

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Set Up Your Food Business Correctly

Uncategorized Jul 20, 2019
 

Starting a food business is hard. It can also be very expensive. There are so many licenses and regulations that you need to have just to get set up and ready to sell food. I'm here to help make your life easier and give you the step by step instructions of what you need to do to set up a legitimate food business. I'm Sari Kimbell and I am the founder of Food Business Success. And I'm a food industry consultant. I have helped hundreds of clients and food entrepreneurs just like you get their business started and launched as a legitimate profitable food business.

You have an idea for a food business. The first step is to set up your business legally and formally. And first thing you're going to need is a name, right? So think of a creative name. It's getting harder and harder these days to find names that aren't trademarked or don't already have the website domain taken. So do a little bit of homework and think through the name that you want for your business.

When you're doing...

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Other Licenses You Need to Start

Uncategorized Jul 19, 2019
 

Starting a food business is hard and can be really expensive. There are so many regulations and licenses and things you need to know about. I'm going to teach you about some of the licenses, regulations, and legal things that you need to do to set up your business for success and make your food business real. Today, we're going to talk about some of the other licenses that you need beyond your food licenses. My name is Sari Kimble and I'm the creator of Food Business Success. I help business entrepreneurs launch and grow successful, profitable businesses. If you haven't, yet, before you get started here, check out my other blog post about getting your food business set up.


There is no specific business license for a food business. So really, your business license is your tax license. So we're going to talk about sales tax licenses first. Food is an interesting category for a lot of states. Food falls into two categories, the first is ready to eat and the second is packaged food...

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Price Your Product for Profitabilty

cpg pricing Jul 17, 2019
 

You're ready to start your packaged food business and now you have a lot of little details to deal with. Today we're going to talk about pricing. You want to make sure that you actually price your product for profitability. There are four mistakes that I see packaged food business entrepreneurs make when they price their product, which can lead to an expensive hobby and not a profitable food business. 

Mistake number one is not understanding what cost of goods sold is, or what's included or how to calculate it correctly. Cost of goods sold is commonly referred to as COGS. This includes your food ingredients - everything it takes to make the actual product all the way down to the salt added. It also includes your packaging - anything you need to hold the product. The next component is active time making the product and the last is active time packaging the product. These are all costs that you want to ensure you're covering when you're pricing your product so you're making a...

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How to stand out and get more sales

Uncategorized Jul 13, 2019
 

You have your product idea and a plan to produce it. Now we need to talk about how you're going to get that product to leap off the shelf or off your farmers market booth and into your customer's hands so that you can increase your sales. Today, we're going to talk about eight ideas on ways that you can do that. 

Your product is on the shelf with a lot of other brands and different varieties within those brands. As a consumer, there are so many different varieties you can choose from. We need to focus on what makes your defensibly unique from everyone else's and capitalize on that. 

The first way to stand out is your name. You have the opportunity to create a name that sticks out for people. A name that surprises them or is funny and makes them stop and think about it. 

The second way to stand out is with your ingredients. Maybe you source local ingredients for your product or it's a more specialty item that you're using like hatch green chilies or Anaheim chilies....

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What you need to know about FDA labels

cpg fda labels packaging Jul 13, 2019
 

You're ready to start your packaged food business but before you jump in, you need to know about labels. So today we're going to talk about FDA labels. Before you can sell your product under most circumstances, you'll definitely need a label. I'll share the two things you need to know about labels and a point of caution to help you avoid massive fines. 

There are two purposes for a label for your products. The first is marketing and branding. As consumers, we're overwhelmed by decision fatigue. There are so many choices in each product category that it can be overwhelming. One way that consumers make decisions is by judging the product by its branding. So put some thought into what your branding and packaging is communicating. 

There are a couple of different marketing components your label should have. It should have your logo - your brand name. It should have what differentiates your product, you might have heard this as your unique selling position, USP, or as I like to...

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The Ten Mistakes Food Businesses Make: Mistake 10

Uncategorized Jul 03, 2019
 

I'm Sari Kimbell, I'm the founder of Sari Kimbell Food Business Consulting and also Food Business Success, an online startup accelerator to help food businesses launch and grow their food business. 

I have put together 10 mistakes that I often see food businesses make. These will be shared in individual blog posts. This is our tenth and final mistake that foo businesses make and how to avoid them. The tenth mistake is doing it alone. This passion is going to create a need to hustle through frustrating and testing times and really great, exciting times. But through it all, you need a support system because it can be really hard to do it all. 

So you need to take the work and passion and blend that with emotional support. Sometimes that support isn't just a partner at home, but targeted support from people who are going through the same thing or have been through the same thing. 

There are a lot of resources to provide support. One could be your local small business...

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The Ten Mistakes Food Businesses Make: Mistake 9

Uncategorized Jul 03, 2019
 

I'm Sari Kimbell, I'm the founder of Sari Kimbell Food Business Consulting and also Food Business Success, an online startup accelerator to help food businesses launch and grow their food business. 

I have put together 10 mistakes that I often see food businesses make. These will be shared in individual blog posts. So this is mistake number nine and it is not clearly defining your brand or letting others define your brand for you. 

I see a lot of food businesses that are so excited to get started and make their food that they throw together a logo and slap it on a label and that's fine to begin with, but after you get some customer feedback, you really need to dial in your brand. So today we're going to talk about what a brand is. 

Often, people think their branding is just their logo or the visual parts of their businesses. But it's much more than that. It's personality, it's emotion along with the visual. We communicate that through the logo, our choice of...

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The Ten Mistakes Food Businesses Make: Mistake 8

Uncategorized Jul 03, 2019
 

I'm Sari Kimbell, I'm the founder of Sari Kimbell Food Business Consulting and also Food Business Success, an online startup accelerator to help food businesses launch and grow their food business. 

I have put together 10 mistakes that I often see food businesses make. These will be shared in individual blog posts. So moving on to mistake number eight, which is, not knowing who your ideal customer is. 

Often I see a food business entrepreneur making a food product they love or to solve a problem for their family. So you might be the target customer, but oftentimes you're not the target customer. And so it's important to evaluate who that target customer really is. 

If you don't identify that target customer, it's likely that you'll be leaving a lot of money on the table because you're not actually targeting that customer that will love your product. In my work with clients we talk about your ideal customer avatar to really dig into your target or ideal customer. 

...
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The Ten Mistakes Food Businesses Make: Mistake 7

Uncategorized Jul 03, 2019
 

I'm Sari Kimbell, I'm the founder of Sari Kimbell Food Business Consulting and also Food Business Success, an online startup accelerator to help food businesses launch and grow their food business. 

I have put together 10 mistakes that I often see food businesses make. These will be shared in individual blog posts. Mistake number seven is not hiring an expert when you should. There are a couple of times that I think you definitely need to hire that expert and I'll talk about those today. Not doing so, can often cost more money than it would to hire the expert to help. 

The first time you should really hire an expert is hiring an attorney for a couple of different things. If you have a brand you really want to protect, I recommend trademarking your product and having a lawyer review everything to ensure that it's solid is incredibly helpful. I've heard tragic stories of people who don't do this correctly and essentially need to restart their businesses. Attorneys are also...

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