The Real Danger To Your Business Isn't Failure...
It's Staying Stuck Where You Are and Slowly Giving Up Because You've Run out of Fuel
You thought you were being smart by playing it safe.
Setting "realistic" goals.
Protecting the investment you already made.
But "safe" isn't going to get you the business of your dreams.
Because here's what nobody talks about: it's rarely the bold moves that end a business—it's the slow exhaustion that comes from working harder and harder while feeling like your going nowhere.
You took some HUGE risks to start your business. You've managed to create consistent(ish) sales. You know you have a business and product that could make it big.
But now you're doing more than ever and also never really making progress.
Your business is scattered across farmers markets, Amazon, wholesale, and ecommerce, doing everything "ok" instead of anything exceptionally.
This isn't sustainable. And you know it.
The current path you're on doesn't lead to a business that scales. A scaled up business isn't about more revenue - it's about creating more freedom of time and money.
The current path you're on leads to burnout, resentment, and eventually walking away from your dream. Not with a bang, but with a quiet, exhausted surrender.
This is a make or break it year - so what's it going to be?
Here's What's Really Happening
You started this business with fire in your belly. You had a vision. You made sacrifices. You started making sales online, selling into stores, or at in-person markets and thought, "This is it—I've made it."
But somewhere between those first wins and now, everything got... complicated. Heavy. Hard.
Maybe you're realizing:
- Revenue has flatlined while you're working harder than ever
- Every sales channel requires massive investment before it pays off—you're bleeding cash (or you're frozen and haven't made any investments)
- You haven't paid yourself in months (maybe never)
- You can't take a day off, let alone a vacation
- You're saying "yes" to every opportunity because you're terrified of missing "the one"
- Outside of work you're numbing—wine, food, scrolling, Netflix—because the weight of it all is crushing
- Deep down, you're wondering: "will the day come when I just can't do this anymore?"
And here's the hardest part: you're starting to resent the very business you once loved 💔.
Here's What's Actually True
(And Why There's Hope)
Playing it safe might have made sense when you were protecting something fragile and new.
But now? That same "safety" is keeping you frozen.
When you set modest goals—"I just want to hit $150K this year"—your nervous system stays in survival mode. You keep hustling. You keep grinding. You keep doing more of what got you here, hoping for different results.
But here's what the research shows: Small goals keep you stuck in the same patterns. Impossible goals invite transformation—they change how you think, who you become, and what you're capable of.
This isn't about working harder or pushing through.
It's about becoming someone new.
And that person? She makes completely different decisions. She works way smarter. She knows how to scale without sacrificing herself.
But I know—becoming someone new is terrifying.
What if you can't? What if you're not "CEO material"? What if you fail?
Here's what I've learned after working with hundreds of founders just like you: the part of you that's scared? She's trying to protect you. And she's done an amazing job keeping you safe this far.
But there's another part of you—the one who started this business in the first place. The one with vision and courage and fire.
She's still there. And she's ready.
WELCOME To make or break coaching with Sari
What You Actually Need (And How I Can Help)
You don't need more tactics.
You don't need someone telling you to "just post more on social media" or "get into more stores."
You need someone who can see the path forward when you can't.
Someone who understands that there's nothing wrong with you—you're just stuck.
Someone who can coax you out of freeze mode and into your power.
That's what I do.
Here's how I work:
I see patterns others miss. Not because I've walked your exact path, but because I've deeply studied how businesses scale and what entrepreneurs do to succeed. I've spent nine years researching frameworks, testing methods, building resources. I have a massive toolbox, and we'll find exactly what works for YOU.
I question the status quo. When everyone says "you need to be on every platform," I'll help you see that you actually need to eliminate 80% and master one. I challenge conventional thinking—gently but firmly—to help you find the approach that actually works for your business and your life.
I don't shy away from big emotions. Fear, doubt, overwhelm, frustration—I welcome all of it. These feelings aren't problems to fix; they're messengers with important information. I'll help you listen to them, learn from them, and move through them.
I translate complexity into clarity. You won't leave our calls more confused. You'll leave with a clear plan, actionable steps, and the mental framework to make decisions from your wisest, most grounded self.
This isn't just my work. It's my purpose. And I genuinely love it.
~ Sari
"Working with Sari has been one of the most transformative experiences of my life. Yes, she’s an incredible business coach, but what she really is for me is a life coach, mentor, and grounding force all in one. Through Sari, I’ve learned that building a business isn’t really about the business at all. It’s about mastering your mindset, understanding yourself, and learning how to move through the inevitable wobbles that come with growth.
Sari has this rare gift of truly seeing people. She connects with you as a human first, and from that place, helps you build a business and a life that feel aligned, purposeful, and authentic. It’s not about chasing success for the sake of it. It’s about creating something that actually feels good and fulfills you deeply.
There are a hundreds of coaches out there who can teach you specific skills, but what Sari does is indescribable and uncommon. She helps you reframe the way you think, approach challenges, and ultimately design a life that feels like yours.
I genuinely can’t imagine my life without her guidance. She’s become such an integral part of not just my entrepreneurial journey, but my personal growth and happiness. I’m endlessly grateful for Sari."
~ Rachel D, Founder, Rooted Living®
Welcome to Make or Break Coaching:
1. We Set an Impossible Goal
(That Actually Excites You)
Not a "realistic" goal that keeps you playing small.
Not a "stretch" goal that's just slightly bigger.
An impossible goal that makes your heart race—in the good way.
Maybe it's scaling from $100K to $1M in 18 months.
Maybe it's taking summers off to travel with your family while your business runs without you.
Maybe it's never touching operations again—just creating and visioning while your team handles everything else.
Whatever it is, it has to feel emotionally alive. It has to connect to what you really want—not what you think you "should" want.
Because when things get hard (and they will), tactics won't keep you going. Your "why" will. Your vision will. The future you're building will.
Here's something important: it's okay to be scared of your impossible goal.
That fear just means you're growing. That you're stretching beyond who you've been.
And you won't be doing it alone.
2. We Meet Your Future Self
(and start becoming her)
Who is she—the woman (or man) leading a thriving CPG brand?
What does she think about? How does she spend her time? What does she say no to?
My gift is seeing her before you can. And then helping you step into her, one choice at a time.
We'll map out the traits, beliefs, and behaviors of your future self. Not in a way that feels overwhelming—in a way that feels inviting. Possible. Even exciting.
Then we'll identify your new "floors"—the standards you're no longer willing to drop below:
- Maybe that's no more 14-hour workdays
- Maybe it's no more checking email after 6pm
- Maybe it's no more saying "yes" to opportunities that drain you
- Maybe it's no more numbing with wine when you're overwhelmed (we'll find better tools)
Here's what's beautiful about this work:
We're not forcing you to change. We're helping you remember who you already are underneath the exhaustion and fear.
We'll also gently explore what's been holding you back:
- The people-pleasing patterns
- The fear of success (yes, it's real and it's sneaky)
- The "overs" (over-drinking, over-eating, over-scrolling, over-working)
- The belief that you have to do everything yourself
This work isn't always comfortable. But I'll be right there with you, helping you navigate it with compassion and courage.
3. We Compress Time (and Eliminate Everything Else)
Instead of asking "How do I get to my impossible goal in five years?" we ask: "How do I get there in 12 months?"
Not because we're going to rush or force anything.
But because that impossible timeline helps us see what actually matters.
It reveals:
- The 80% of what you're doing that isn't moving you forward
- The "Who's" you need (instead of trying to figure out all the "How's" yourself)
- The wormholes and shortcuts you couldn't see before
We'll identify what's actually draining you—not in a judgmental way, but with curiosity and compassion. Then we'll start letting those things go.
One by one. At your pace. With support every step of the way.
You'll cut 80% of what you're currently doing.
And paradoxically? Your business will grow faster than it ever has.
Because you'll finally have the space to focus on what actually creates results.
4. We Do the Work (With Relentless Accountability)
This isn't a "feel-good" coaching program where we just visualize your dreams and hope for the best.
This is real work. Identity work. Emotional work. Business work.
But you won't be doing it alone.
We meet enough so you feel supported, but with enough space in between to do the work. And you have access to me via Slack, WhatsApp or Voxer for support, questions, moments when you need someone who believes in you.
Here's what you can expect from me:
I'll challenge you lovingly. I'll reflect back patterns you might not see. I'll ask you the questions nobody else is asking.
I'll call you on your stories (gently but directly). The ones about not being "ready" or "CEO material" or "good enough." Because those stories? They're not true. And we both know it.
I'll believe in your impossible goal—especially when you don't. On the days when you want to quit or go back to playing small, I'll hold the vision for you until you can hold it yourself again.
But most importantly...
I'll help you navigate the big emotions that come with change. The fear, the doubt, the resistance, the grief of letting go of who you've been.
Because transformation isn't just strategy. It's deeply emotional.
And I'm here for all of it.
WHY I DO THIS WORK
(AND WHY I CAN ACTUALLY HELP YOU)
I haven't walked your exact path.
And that's actually one of my superpowers.
I'm designed to see patterns across different founders' journeys. To spot the solutions that aren't obvious yet. To help people transform even when their story looks nothing like mine.
People often tell me I have answers before they've even finished explaining their problem. It's not magic—it's pattern recognition. It's deep research. It's nine years of working with hundreds of CPG founders and seeing what actually works.
I don't offer surface-level advice. I go deep—deep enough to understand what drives YOU specifically. Your unique desires, fears, values, strengths. So we can uncover YOUR inner wisdom about what to do next.
Here's my story:
For the first five years of my business, I hustled. I grinded. I pushed and muscled through.
I was successful. But I was exhausted. I was doing everything myself. And honestly? I was heading toward burnout and walking away.
Then I learned about identity-based transformation. About impossible goals. About becoming the future version of myself instead of just working harder as my current self.
Everything changed.
Not overnight. Not easily. But profoundly.
I've now worked with hundreds of food business founders over the past nine years. I've helped them launch, grow, and scale. I've watched them go from cottage food operations to multiple six figures. From scattered and overwhelmed to focused and profitable.
But this 1:1 coaching?
This is for the founders who are ready to stop feeling stuck and and are ready to start scaling.
This is for the revolution—where you fall back in love with your business and it finally loves you back.
Your Wildest Success is Possible.
How Make or Break Coaching With Sari Works:
1. Book Your Breakthrough Call
Fill out the application and we'll get on a call to get clear on where you are, where you want to go, and whether we're the right fit.
I'll tell you exactly what I see as the path forward.
No pressure. No pushy sales tactics.
(I need time to process big decisions—I honor that in you too.)
2. Choose Your Coaching Container
- 4 Months: $5,000 ($1250/mo)
- 6 Months: $7,200 (save $50/mo)
- 12 Months: $13,800 (save $100/mo)
Monthly payments via credit card.
5% discount for pay in full with Zelle or ACH
3. Start Your Reinvention
- Two-hour Kickoff Call to get aligned
- Two 75-minute coaching calls per month
- Slack, WhatsApp or Voxer access between calls
- Steady, compassionate accountability as you transform into the CEO your business needs
Important: I only offer 1:1 coaching for founders who have launched their business with consistent(ish) sales.
If you're looking for support to launch your product, please click here. There's a platinum option that includes 1:1 calls.
If you want a single strategy call—not a full coaching program—click here.
But What If I'm Not Ready?
Let me be gentle and direct with you at the same time:
If you're waiting to feel "ready," you'll be waiting forever.
You didn't feel ready to start your business. But you did it anyway.
You're not going to feel ready to set an impossible goal.
You're not going to feel ready to eliminate 80% of what you're doing.
You're not going to feel ready to become someone new.
That's exactly why you need support.
The founders who succeed aren't the ones who wait until they feel ready. They're the ones who feel the fear and commit anyway—then figure it out with the right support.
Is this a significant investment? Yes.
My second business coach cost $18K upfront. It changed my life and my business. I took my business to multiple six figures and became a completely new version of myself.
So let me ask you something:
What's the cost of staying stuck?
Another year of working yourself to exhaustion with nothing to show for it?
Another year of not paying yourself?
Another year of slowly resenting the business you once loved?
Or worse—finally giving up on the dream altogether because you couldn't see a way forward?
That's the real cost.
Here's the practical math: If your impossible goal is a million-dollar business but you stay stuck at $100K for another year, you're losing $900K in potential revenue.
This investment pays for itself many times over when you scale and create the business you actually want.
P.S. I'm a Manifesting Generator with emotional authority
—which means I only work with a small number of founders at a time in 1:1 coaching. This way I can give you my full energy and presence.
When those spots are full, there's a waitlist.
If you're reading this and feeling that pull—that sense of "she gets it, she sees me, she can help me"—trust that feeling.
Your future self will thank you for taking action today.
P.P.S. Not sure what this human design thing is all about...
Not sure what this Human Design thing is all about? No problem.
Think of me as a human rolodex of tools and frameworks. I get to know you—your values, your strengths, your unique wiring—and then I help you find the mix that serves you best.
I never push one particular tool onto you if it doesn't feel right. There are TONS of resources available, and we'll find the ones you resonate with most.
I might use Human Design in the background to understand how to best coach you and help you feel seen, heard, and empowered. But you'll never feel like you're being pushed into something that doesn't fit.
This is about what works for YOU.
