The Real Danger To Your Business Isn't Failure —

It's Stagnation

Your Safe Goals Are Suffocating Your Business

You think you're being smart by playing it safe.

Setting "realistic" goals.

Not overextending.

But here's what nobody tells you: it's rarely the bold moves that end a business — it's playing it safe and staying stuck.

Founders eventually are so exhausted hustling for incremental gains that they eventually just... give up.

You took some HUGE risks to start your business and you've managed to create consistent(ish) sales.

You've proven your product works. But now you're stuck—scattered across farmers markets, Amazon, wholesale, and ecommerce, doing everything "ok" instead of anything exceptionally.

Revenue has flatlined.

Expenses are rising faster than sales.

You haven't paid yourself in months.

And deep down, you're starting to resent the very business you once loved.

This isn't sustainable. And you know it.

The current path you're on doesn't lead to a business that scales so that you get freedom of time and money (remember the reasons you started this thing in the first place?).

It leads to burnout, resentment, and eventually walking away from your dream. Not with a bang, but with a quiet, exhausted surrender.

But there's another path. A revolutionary path built on the entrepreneurial spirit that got you here. And it starts with setting an impossible goal and becoming someone completely new.

Here's What's Really Happening (And Why It's More Dangerous Than You Think)

You started this business with fire in your belly. You had a vision. You made sacrifices. You started making sales online, selling into stores or at markets and thought, "This is it—I've made it."

But somewhere between those first wins and now, everything got... hard. Really f*cking hard.

The warning signs are everywhere:

Revenue has flatlined—you're working harder than ever but the numbers won't budge
You're bleeding cash on every sales channel because each one requires massive investment before it pays off
You need to bring your COGS down with a copacker or increased efficiencies, but the numbers don't justify the leap
You haven't paid yourself in months (or maybe never)
You can't take a day off, let alone a vacation
You're saying "yes" to everything because you're terrified of missing "the opportunity"
You're numbing - alcohol, food, scrolling, TV - out at night because the weight of it all is crushing
Deep down, you're starting to resent the very business you once loved and are wondering when the day will come when you say "I can't do this anymore"

SCHEDULE YOUR BREAKTHROUGH CALL

TRUTH TALK

Here's the truth no one is telling you:

playing it safe is the most dangerous place to be.

When you set modest goals—"I just want to hit $150K this year"—your brain stays in survival mode. You keep hustling. You keep grinding. You keep doing more of what got you here, expecting different results.

But here's what the research shows: small goals keep you stuck in the same behaviors. Impossibly goals force a reinvention in how you think, who you become, and what you're capable of.

This isn't about working harder. It's about becoming someone completely new. And that person? They make entirely different decisions and work way smarter than the person who got you to where you are right now.

What You Actually Need (And Why I'm The Coach to Help You Get It)

Forget the bullshi*t advice about "just posting more on social media" or "optimizing your Facebook ads" or "get into more stores."

You don't need more tactics. You need a reinvention in how you see yourself and your business.

I'm here because I'm literally designed to be a catalyst for transformation in people who are ready for change. Is that you?

People naturally project onto me that I have the solutions they need. And here's the thing—I usually do. Not because I've necessarily experienced your exact situation, but because my gift is seeing patterns, researching deeply, and creating structured pathways through chaos.

My literal life purpose is to guide others through revolutionary change—to be the facilitator, the catalyst, the mirror that helps you see what's possible when you stop playing small.

Here's how I'm wired to help you:

I've researched the hell out of how to scale a food business. I've studied the frameworks, tested the methods, and built a solid foundation of knowledge (and connections). I have a huge toolbox of resources and we will find the ones that are right for you and your business goals. I know the path because I've investigated it obsessively over the past 9 years of helping CPG founders.

The Rebel in me means I see solutions others don't. I question the status quo. When everyone says "you need to be on every platform," I say "f*ck that—you need to eliminate 80% and dominate one." I'm here to challenge your thinking and offer innovative approaches that actually work.

I don't shy away from the hard stuff. I lean into it. I help you embrace the discomfort of transformation because that's where growth lives.

I take complex, overwhelming problems and break them down into logical, actionable steps. You won't leave our calls confused. You'll leave with clarity, a structured plan, and the mental framework to make decisions from your future self.

This isn't just my work. It's literally my purpose on this planet and I love it!

~ Sari

Here's How We Create Your Reinvention Together:

1. We Set an Impossible Goal (That Actually Excites You)

Not a "realistic" goal. Not a "stretch" goal. An actual impossible goal that makes your heart race and your palms sweat. A little fear is a good thing here.;

Maybe it's scaling from $100K to $1M in 18 months.
Maybe it's taking three months off every summer to travel with your family while your business runs without you.
Maybe it's never touching a computer again so you can be in the kitchen creating—while your team handles everything else.

Whatever it is, it has to be emotionally resonant. It has to be tied to a deep purpose.

Because when sh*t gets hard (and it will), tactics or a strategywon't keep you going. Your why and impossibly goal will.

We'll identify your values, mission, and vision—the foundational work most founders skip— but in a fun way that you will actually enjoy.

This becomes your North Star when every distraction tries to pull you off course.

It's time to get out of your comfort zone of discomfort. Yes, there is more to lose at this stage in your business, but how long do really have if you keep going on this current trajectory?

2. We Identify Your New Identity (And Burn the Old One)

Who is the CEO of a thriving CPG brand? What do they think? How do they spend their time? What do they say no to?

My gift is seeing who you need to become before you can see it yourself.

We map out the traits, beliefs, and behaviors of your future self. Then we work backwards.

You'll set new "floors"—things you say now to. Maybe that's:

No more 14-hour workdays or no more checking email after 6pm
No more saying yes to opportunities that don't serve the impossible goal
No more numbing out with a drink (or three) because you're too exhausted to feel your feelings

We get real about the habits that are holding you back—the people-pleasing, the overs (drinking, eating, scrolling, shopping), the inability to delegate, the addiction to being busy instead of effective.

I'm the guide you want through this transformation— I serve as a mirror, a sounding board, a catalyst. I help you see your own blocks and how you might be sabotaging yourself.

This is not comfortable work. But it's the only work that creates real transformation.

3. We Compress Time and Eliminate Everything Else

Here's where my gifts really shine: I break down overwhelming complexity into logical, actionable steps.

Instead of asking "How do I get to my impossible goal in the next five years?" we ask: "How do I get there in 12 months?"

That impossible timeline forces creative thinking. It reveals the 80% of what you're doing that doesn't matter.

It exposes the "Who's" you need instead of trying to figure out all the "How's" yourself.

We brainstorm pathways and wormholes that get you out of linear thinking.

We identify the distractions (anything not serving the impossible goal including YOU).

We ruthlessly eliminate.

You will cut 80% of what you're currently doing. And your business will grow faster than it ever has.

4. We Do the Work (With Relentless Accountability)

This isn't a "feel-good" coaching program where we just talk about your dreams.

I excel at helping you navigate the emotional resistance that comes with change. I don't shy away from big emotions—I lean into it. I help you move through it.

We meet twice a month for 75 minutes. You have unlimited Slack and Voxer access for support between calls. This isn't about hours or sessions—it's about results.

Every call, I ask:

What actions did you take and what were the results?
If you didn't take action, what got in the way and how do we change it?

Then we coach on the next actions, mindset blocks, the emotional resistance, the distractions trying to pull you back to your old identity.

I will push you. I will call you on your bullshit. I will believe in your impossible goal even when you don't.

Why I'm Designed to Do This Work (And Why I Can Help You)

I haven't walked your exact path. And that's actually my superpower.

My Human Design reveals something fascinating: I'm specifically designed to impact others on their journeys—even if they haven't experienced the exact same challenges.

I have enough distance that I'm not stuck in your specific drama and the limited story you put on your life.

I'm a problem-solver, the one who questions the status quo, the innovator who sees solutions others miss. People are naturally drawn to me because they sense I have answers. And usually, I do.

I don't offer surface-level advice. I go deep. I get to know you as a person, what drives you and your unique desires, so I can help you uncover your inner wisdom on what to do next.

I get it—you're stuck. You're exhausted. You're scared.

For the first five years of my business, I hustled. I grinded. I pushed and muscled through. I was successful, but it was exhausting. I was doing it all myself. And honestly? I was heading toward burnout.

Then I learned about identity-based transformation. About impossible goals. About becoming the future version of myself instead of just working harder as my current self.

Everything changed.

I've now worked with hundreds of food business founders over the past nine years. I've helped them launch, grow and scale. I've watched them go from cottage food to multiple six figures. From scattered and overwhelmed to focused and profitable.

But this 1:1 coaching? This is for the founders ready to stop playing small and start scaling. This is for the revolution.

Your Wildest Success is Possible.

How Coaching With Sari Works

1. Book Your Breakthrough Call

Fill out the application and we'll get on a call to get clear on where you are, where you want to go, and whether we're the right fit.

I'll tell you exactly what I see as the path forward.

No pressure. No pushy sales tactics.

(I need time to process big decisions—I honor that in you too.)

2. Choose Your Coaching Container

4 Months: $5,000
6 Months: $7,200
12 Months: $13,500

Monthly payments via credit card.

5% discount for pay in full with ACH

3% discount for pay in full via credit card

3. Start Your Revolution

Kickoff Call (2.5 hours)
Two 75-minute coaching calls per month
Extended start of quarter session for 6 or 12 month packages
Unlimited Slack and/or Voxer access between calls
Relentless accountability and support as you become the CEO your business needs

I only offer 1:1 coaching for founders who have launched their business with some consistent sales. If you are looking for support to launch your product, please click here. There is a platinum option for Launch & Grow that includes 1:1 calls with Sari and April.

If you want a single strategy call to talk about anything related to your packaged food business and not a coaching program, click here.

BOOK YOUR BREAKTHROUGH CALL →

But What If I'm Not Ready?

Let me be straight with you: If you're waiting to be "ready" to invest in yourself, you'll be waiting forever.

My second business coach was $18K up front and it changed my life and my business taking me to multiple six-figures and becoming a new version of myself.

You already know from starting your business that you weren't "ready", but you did it anyway.

You're not going to feel ready to set an impossible goal. You're not going to feel ready to eliminate 80% of what you're doing. You're not going to feel ready to become someone new.

That's exactly why you need a coach and a program of accountability.

The founders who succeed aren't the ones who wait until they feel ready. They're the ones who commit before they're ready, then figure it out with support.

Is this a significant investment? Absolutely.

But let me ask you this: What's the cost of staying stuck?

Another year of working yourself to death with nothing to show for it? Another year of not paying yourself? Another year of slowly resenting the business you once loved?

Or worse—finally giving up on the dream altogether because you couldn't see a way forward?

That's the real cost. And it's way more expensive than $8,000.

Here's the logic: If you stay stuck at $100K for another year, you lose at least $900K in potential revenue. This investment pays for itself many times over when you scale and create the business you actually dreamed about.

P.S. I'm a Manifesting Generator with emotional authority

—which means I only work with a small number of founders at a time in 1:1 coaching so I can give you my full energy and presence. When those spots are full, there's a waitlist.

If you're reading this and feeling that pull—that sense of "she gets it, she sees me, she can help me"—trust that. My Human Design profile means people naturally project onto me that I have what they need. And in this case? You're probably right.

Your future self will thank you for taking action today.

P.P.S. Not sure what this human design thing is all about...

My clients think of me as a human rolodex to find the right mix of tools that serve you best - I get to know you and your values and I never push one particular tool onto you if you don't feel it. There are TONS of other tools and resources available and we will find the ones you resonate with most.

I will use Human Design in the background at the very least so I know how to best coach you and help you feel seen, heard and empowered.