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JOIN US for Decoding The CPG Industry FREE Workshop

Food Business Success Monthly Coaching Subscription

Now you have someone in your corner.


How it works

  1. Subscribe today. You’re charged $277 for your 90-minute kickoff call.
  2. Check your email. Your confirmation has scheduling links for Stephanie and Sari. Choose the coach you want to work with. You can switch anytime.
  3. Book your kickoff within two weeks. On this call you’ll walk through where your business is, where it’s headed, and what you want, and leave with a plan.
  4. Your subscription begins. Two weeks after you sign up, your monthly subscription starts and your Fuel membership opens, whether or not you’ve had your kickoff call yet. We’ll send a short guide to getting around the Fuel founder community, plus an introduction when you join.


Cancel or pause anytime. No contracts.
Your $297 is charged today for your kickoff call. Your monthly subscription begins two weeks after signup. 

"I first met Sari several years ago and began using her COGS worksheet, which I still find to be incredibly comprehensive and useful. Since then, I have attended coaching calls in Fuel and several 1:1s. I truly appreciate Sari’s unique perspective as both a CPG expert and a life coach; she is an excellent listener who provides great direction. The program is so thorough that I know there is always more to take advantage of. I have come to love and appreciate the Fuel community. It truly feels like a group of friends, and I especially value my connections with Sari and April."
~Lisa, Premola granola  

 
Meet Your Coaches

Stephanie Robbins

Nearly 30 years in CPG, working with retailers like Costco, Kroger, and Safeway, distributors like UNFI and KeHE, and Amazon and DTC. Stephanie is President of Food Business Success, a guest lecturer at UC Berkeley, and often the first person founders talk to on an intake call.

Zone of Genius
âś” New brand and product launch
âś” Brand strategy, positioning, and voice, including packaging and website
âś” Growth strategy and spotting growth signals
âś” Marketing strategy and execution: social, influencer, DTC, and in-person
âś” Amazon and ecommerce; Retail, brokers, and distributors
âś” Scaling manufacturing and driving sell-through, getting products off the shelf, not just on it

Sari Kimbell

Founder of Food Business Success. Sari has led marketing at Whole Foods, runs a farmers market, and has run a commissary kitchen. She’s known for her guidance with transition and growth, and real practical answers on what things cost and how to make them profitable.

Zone of Genius
âś” Investment levels: what your vision will cost
âś” Business roadmap: your exact next steps
âś” FDA compliance and packaging design
âś” Formulation and manufacturing problem solving
âś” Pricing for profit (COGS review)
âś” Business model: will it make money, and what it asks of you
âś” Website: layout, subscriptions, and moving to Shopify