AI might give you answers.
We help you know which ones are right.
Expert guidance with a coach who knows your business.
You can Google almost anything now.
You can ask AI to draft your pricing model or map out a launch plan in about four minutes.
But how do you know it's right?
You end up with open tabs, a folder of AI-generated frameworks, and a nagging question: will this actually work?
That’s where we come in. You get direct access to Stephanie or Sari, coaches who have pitched to buyers, managed distributors, grown brands, launched products, and run farmers markets. They know what good looks like and help you turn research into decisions, and decisions into action.
“I finally invested in one-on-one coaching this year and I have seen more growth in the last 6 months than in the last 6 years! Having the accountability along with a strategic plan have made it easier to take action and see the results faster.”
- Maggie, Dos Margaritas Salsa
Your biggest decision now is how often to meet...
Choosing how often to meet is mostly a question of pace.
Once a month is a steady check-in, a place to think things through and keep moving.
Twice a month gives you more room to work through decisions as they come up.
Either way, you start with a 90-minute kickoff where you and your coach build a plan together. After that you get your coaching sessions, Fuel VIP Community access, and tools, spreadsheets, decision trees, and worksheets whenever they’d help.
Meet Your Coaches
Stephanie Robbins
Nearly 30 years in CPG, working with retailers like Costco, Kroger, and Safeway, distributors like UNFI and KeHE, and Amazon and DTC. Stephanie is President of Food Business Success, a guest lecturer at UC Berkeley, and often the first person founders talk to on an intake call.
Zone of Genius
âś” New brand and product launch
âś” Brand strategy, positioning, and voice, including packaging and website
âś” Growth strategy and spotting growth signals
âś” Marketing strategy and execution: social, influencer, DTC, and in-person
âś” Amazon and ecommerce; Retail, brokers, and distributors
âś” Scaling manufacturing and driving sell-through, getting products off the shelf, not just on it
Sari Kimbell
Founder of Food Business Success. Sari has led marketing at Whole Foods, runs a farmers market, and has run a commissary kitchen. She’s known for her guidance with transition and growth, and real practical answers on what things cost and how to make them profitable.
Zone of Genius
âś” Investment levels: what your vision will cost
âś” Business roadmap: your exact next steps
âś” FDA compliance and packaging design
âś” Formulation and manufacturing problem solving
âś” Pricing for profit (COGS review)
âś” Business model: will it make money, and what it asks of you
âś” Website: layout, subscriptions, and moving to Shopify
