The only program you need to LAUNCH & GROW your brand.
courses + coaching + community
Completely updated for 2026!
Sign me up! → Does this sound familiar?
You make something your friends and family love to eat?
Everyone says you should turn this into a business?
You're ready to take that idea from the kitchen to sales?
If so, the Launch & Grow program was created for you. It's specifically designed to help you launch your business safely and legally, and create the strategic plan that will help you build the brand you want to run.
In fact, we’re so confident this program will work for you, it comes with a money back guarantee.*
Here's what the program has to offer...
You need to know "Am I doing this legally and financially right?"
You'll learn about:
- Business structures, licensing, trademarks, and bookkeeping basics
- CPA vs. CFO.. and when you actually need them
- Cash flow, forecasting, and annual planning that keeps you solvent
Are you ready to answer "Can I make this safely and profitably?"
We teach you about:
- How and when to choose between a co-manufacturer or self-production
- COGS, unit economics, and pricing for profit
- Packaging regs, product development and sourcing and HACCP/food safety planning
Can you say "Now that I know how to make it, how do I sell it?"
You'll get practical advice on:
- Branding, packaging design, and product photography that sells for you
- DTC, wholesale, farmers markets, local retail, and distribution
- Email/SMS, social, and a growth marketing plan that actually converts
80% of food businesses fail in the first 5 years
Not because the product wasn't good enough.
Because nobody told them what they didn't know...
>> razor-thin margins <<
>> complicated regulations <<
>> hidden launch costs <<
>> a market that's more crowded than ever <<
Lack of knowledge shouldn't keep you from building your dream!
As part of the Launch & Grow Soft Launch
(7/7 - 7/14), we are including extra bonuses!
- Up Level Your Markets & In Person Events + Hiring for Markets Workshop ($177 value)
- Social Media with Kayla King - don't fear social media, learn how to set it up and go viral from someone who has done it for herself and brands over and over! ($397 value)
- A free Kindle version of Key Ingredients by Sari Kimbell ($4.99 value)
The signature program to get your brand to market
Launch & Grow
It's time your food idea makes you money
Proven roadmap
Each lesson offers step-by-step checklists, worksheets, decision trees and more that take you from idea to growth.
Coaching & Office Hours
Bi-monthly 90-minute office hours, monthly coaching calls, plus training and VIP guest calls each month.
Private Fuel Community
Designing a new website? Need eyes on your label? Want to celebrate a win? Our 24/7 private feed has your back.
Learn at Your Own Pace
Full-time job. Kids at home. Life happening. You get unlimited lifetime access*, so the pace is yours.
What Our Founders Are Saying About Working With Food Business Success®
LAURA
FIRE BAKED COOKIES
"My husband and I had zero business background, let alone food business knowledge, but we had a recipe people loved, and we never wanted to live with the regret of not trying to see if we could make it work. I remember feeling kind of crazy telling my husband we needed to start working with this stranger I found on the internet to help us grow! We took a leap of faith and learned so much about business and the CPG world from Sari and her team. The foundation we built, learning our numbers and building a community, has been pivotal in our success."
LISA
PREMOLA GRANOLA
"I first met Sari several years ago and began using her COGS worksheet, which I still find to be incredibly comprehensive and useful.
Since then, I have attended coaching calls in Fuel and several 1:1s. I truly appreciate Sari’s unique perspective as both a CPG expert and a life coach; she is an excellent listener who provides great direction. The program is so thorough that I know there is always more to take advantage of.
I have come to love and appreciate the Fuel community. It truly feels like a group of friends, and I especially value my connections with Sari and April."
GIAN
LES COLLINES
Word of advice: everyone should have multiple coaches for all areas of life, with Sari and team, you get more than “just” a biz coach. Feel that resistance? Sari can guide you through it. You have no idea how to calculate COGS? They know and can help you with that. Don’t know how to negotiate a sale? Stephanie can help you build that skill AND the confidence it needs.
MEG
BIFROST BUTTERS
On our first call when we were talking to see if FBS would be a good fit for us ... our biggest goal was to be in Kowalski's, ... Well, we went live in Kowalski's last Friday!! Thank you for everything you have offered that has gotten us here. I can't wait to see what the future holds.
Before working with the Fuel Coaches, we had a hobby. Now we have a real business that has a path to profit as grow into more regional retail.
JAN
OMA & POPIE'S
In 2020, I was honestly on the fence about whether to continue our food business. We had a great product, but I was struggling to understand what it really took to build a successful CPG brand. I wasn't sure if we should keep investing our time, money, and energy—or simply walk away.
Then I came across a few Food Business Success videos. They were different from anything else I had watched. The advice was practical, honest, and focused on what actually matters.
After watching several videos, I reached out and emailed Sari, the founder of Food Business Success. She graciously spent an hour with me, and that conversation completely changed the direction of our business. She helped me understand what we needed to do—not just to survive, but to build a real consumer packaged goods brand.
That one conversation became the turning point.
Since then, I've continued learning through the Fuel Program and two of her Master-Level Programs.
Every step has given me more confidence, better strategies, and a clearer understanding of the CPG industry.
What has impressed me most isn't just the education—it's the people. Sari has built an incredible team and an amazing community of food entrepreneurs who genuinely want to see each other succeed. The support extends far beyond videos, worksheets, or online lessons. It's a place where people share their experiences, celebrate wins together, and help each other through the inevitable challenges of growing a food business.
Looking back, I'm incredibly grateful I sent that email in 2020. Today, Oma & Popie's Specialty Foods has grown into an award-winning brand with products in retail stores, multiple national food awards, and opportunities I never would have imagined six years ago.
If you're wondering whether Food Business Success is worth the investment, my answer is simple: it changed the trajectory of our business. More importantly, it gave me the knowledge, confidence, and community to keep moving forward when I was ready to give up.
Hi! We're the coaches at Food Business Success®
Meet Sari...
Sari founded Food Business Success in 2019. She was a Buyer and Marketing Director at Whole Foods Market and later managed a commissary kitchen. Sari also owns a farmers market, and has ran the wholesale program for a regional farm. Now she creates the programs here at Food Business Success and has over 7 years of coaching 100s emerging founders helping them find their way through the minefield of the CPG landscape.
Meet April...
After trying other programs, April came to Food Business Success as a co-founder looking for more support for her food brand. After completing the program and a few years of coaching with Sari, she joined our team as a coach, bringing over 8 years of experience building her own successful better-for-you food brand. She's also our Community Manager, with a background in event management, holistic nutrition, and Human Design.
Meet Stephanie...
With almost 30 years of CPG experience, Stephanie has been building fast growing startups through national brands. From founder-led to private equity owned, she has been a key executive focused on marketing, strategy, innovation and growth. After launching and running her own brand for five years, she now creates the new programs here at Food Business Success and coaches founders on their business and growth.
This is possible for you too.
Are you ready to change your life?
Step 1: Sign up
Purchase the Launch & Grow program (Basics or Full Throttle) and start watching the self-paced modules right away; it’s so good, you’ll want to binge.
Step 2: Join in
Introduce yourself to the Fuel community, an essential ingredient to your success. Put the weekly Office Hours and monthly Coaching Calls on your calendar. We're looking forward to seeing you there!
Step 3: Start cookin’
With just the right recipe of industry knowledge, expert coaching, and 24/7 support, you’ll have the confidence to get to work and get your product out there. Your future tastes so bright, my friend.
Our money-back guarantee
We promised you real growth.
Here’s the fine print:
Make your program fee back in sales in the first five months or we will refund your money. For brands who are pre-launch, the five months start on your launch date.
To qualify for the guarantee you must go through 75% of the program and complete the assignments in module 3 Product and 4 Sales & Marketing, attend at least 10 Fuel calls and post in the community 20 times with all your questions so we can help you not just make your investment back, but 10X it!
Are you ready to turn your product dream into a business reality? Let’s get started now.
Access the Program →