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I'm Sari, Kimbell and I've done just about everything in the food industry. I have helped hundreds of packaged food business entrepreneurs and now I want to help you make your delicious dream a reality. Whether you want to be successful at farmer's markets, online, or wholesale on the store shelves, Food Business Success is your secret ingredient. I will show you how to avoid an expensive hobby, and instead run a profitable food business. Now let's jump.

Well, hello there. And welcome back to the podcast. Today's episode is a keeper, you are definitely going to want to come back to this numerous times. Every time you go to do something hard. Last week, I talked about doing hard things and how important it is to stretch ourselves in little ways where we're feeling a little more safe and comfortable and get outside of our comfort zone so that we can be ready to take on the bigger things. But I will tell you, today's episode is all about how greed. And you might be like, what is that. That's not enough words I normally put together. Greed is not a positive word. It is that scarcity feeling right? That like I need more and more and more. And being in how greed is you wanting to know the how before you do it. You tell me on calls, you tell me in emails. And in our private Facebook group, you tell me what you want, what your big goal is right to start at a farmers market to get into a small wholesale, to grow into Whole Foods to have a profitable, thriving, fun business that you love. That's what you want, right? The big ultimate whatever channel you're in. The reason why you're starting this is because you want a business like that, whatever the brand is, whatever the product is, wherever you're going with it. That's what most of you tell me you want. And then the biggest excuse out there that holds you back is that I don't know the how. And so I can't get started if I don't know how it's going to work.

And here's the thing, you can go and watch videos on YouTube all day long about how to do anything. You can watch, you can watch my channel, and I will tell you a lot of the what and the how about starting a packaged food business, right? And I encourage you to do so. I put that information out there for you. I want you to have as much information as I can give you for free, I actually would love for you to go there because we are working on getting to 4000 watch hours. So please, by all means go and watch those videos. But the thing is, until you actually start to do it, you will not be able to know the how you don't get to actually be a better basketball player or a runner or a seamstress or a baker or anything else until you start doing it. Right? We don't know exactly how it's going to come together for us by just watching and consuming a lot of information. My coach likes to tell me that. How is the gift we get at the end of the journey. I have no idea how I will reach my personal goals. I have no idea how you will create that business that you love and is profitable and sustainable. But I do know it's possible. And I certainly have some ideas, right? I mean, it's not a bad thing to go find somebody to who has done this before to help you. But I have no idea how it's all going to come together. And I have literally told people this on consult calls where they wanted to work with me one on one and I say I don't know how we're going to do it. I have ideas I have things we're going to try. But there is no magic bullet. And if you're looking for a magic bullet, then I would just stop right now because that is not what this is. It is not possible to create a business with one single strategy and if someone's telling you that they are liars, right when we only focus on the how, that's when we get caught up in that frantic energy of like, it's like scarcity. It's like, I need to know how I need to know how I need to know how before I can ever do anything. We make a whole bunch of lists, we indulge in confusion and doubt. And you tell me, I don't know, I don't know, I don't know. You consume a lot of information. You solve for problems that are way out in the future, and you solve for them in your head. This is classic overwhelm, right? I have people who come and we have had hundreds of phone calls, hundreds of consults with you guys. And it's so funny me when I know you're in this, how greed when you're like, Yeah, but what am I going to do when I you know, how am I going to manufacture my product and keep up with demand when I'm on Amazon? And I'm like, but we don't even have a product. We need to get a brand and a logo and get a kitchen and figure out your formula. And there's so many things we still need to do. But you're already like you've jumped way far in the future, and you're solving for problems that we really should just parking lot, parking lot those.

And we really get wrapped up when we're in how greed into what we don't know, and just feeling really overwhelmed by that. Looking for the How does not actually help you find it. And in fact, it's going to lead to comparison. Compare and despair. You're going to look around and go well, they did that. And they did that. And they did that. And then you're just gonna start to think like, well, I don't know how to do that. Maybe I can't do that? You're gonna think well, but they already did it that way. And so what's my path and you almost instead of using other people who have gone before you to inspire you use it against yourself, when you're in how greed. It was really interesting. I was at a party, in-person party recently. And it was for a manufacturer or co-packer that I use a lot. And it was their one year party. And there were a lot of their clients, right, other packaged food producers that were there. And some I knew and some I didn't. And I was talking to different ones. And I was just kind of saying like, Yeah, what's your experience? Ben, what are you working on? What What are you up to? And it was so fascinating, because each one of them, I mean, they all had somewhat different products, but each one of them had very different house, they had very different stories.

And if you think about a story arc, right, like anytime, like the hero's journey, when we look back at our lives when we write when we read and write books that there is this story arc, and we don't know the end of the story until it's the end, right? We don't know how it's going to resolve itself how it's going to wrap up. And so when you are starting, and when you are whatever stage you're in of your business, you are in a new story arc. And so being okay with like, I'm gonna try this. So like it was interesting, one person tried home shopping network, and then a different party, different brand had more of the wholesale strategy where they started small. And then they were gradually over a number of years working up into applying for Whole Foods Market regionally. One had a solely ecommerce business, and one had like, just Amazon. And, and then others actually had farmers markets, right. And it was just really interesting. And I was also talking to somebody who was going the vending machine route. It's just amazing to me, when we open up to possibility that there are so many different directions we could go, there's not one single way to do things. And I'm so grateful that that's true. People would tell me like, well, you have to start a podcast or you have to do a YouTube channel or you have to do an email or you have to do it this way. And I certainly have done those things, but I kind of did them in my own way and in my own pace. I didn't do them all at once, that's for sure. So that now I can look back and say wow, look at that.

Look at that amazing story arc and look at the how of how I built this. And so all we're doing if you can get let yourself get out of how greed is we are taking the next step, the next thing we know how to do? And is it going to be going directly to Costco like I have a client doing now? I have no idea they have an end, that's great use all of your resources? Or is it the vending machine route? Or is it ecommerce? Or is it subscription boxes or little wholesaler big wholesale or Amazon or other marketplaces like the list literally goes on and on and on? That's pretty awesome how many options there are. And in the end, will it actually matter how long it took and the path that you took to get there. If I could tell you without a shred of doubt, 100% that you will have a business you love that supports you that you are creating great profit and a great product and you love this business? Are you really going to care about the how, at the end? Are you going to care that you tried this and it didn't work, and then you tried this and it didn't work. But that thing that didn't work led you to this thing which led you to that thing and you met this person, that's how we actually works, we cannot plan it out ahead of time. That's the fun of it. That's the journey, the joy, the discovery. Without that, your story be so boring. I had an idea to start a business, it came together really easily. Everybody threw money at you the end. It's like, How great is a little bit of entitlement that you are entitled for this to be easy. Who said if it were easy, we would all have businesses, we would all be entrepreneurs, we'd all be millionaires, right? It's not meant to be easy. And trying all of these different things is what makes you stronger. It's what gets you prepared for the next opportunity.

When I look at the growth over time, I have some clients I've worked with now for almost probably three years. And I look at where we started and where they are now. And the opportunities that are starting to open up, they would not have been prepared mentally, financially. You know, with production, physically, anything like that, for that opportunity then, and so I'm so grateful that we had to go and discover the how together. And so I'm all for finding smarter people than you, finding a tribe and the community. And that's exactly why I created Food Business Success. That's exactly why I am launching business coaching for established founders. Go find people who are smarter than you. I have a coach, I have mentors, I have people who done what I want to be doing, who helped advise me. But I don't pretend that I need to know the How to ever start to put one foot in front of the other. What if you could not fail, you just have to start. Because ultimately, every failure is just propelling you forward helping you to craft this amazing story that you get the privilege of looking back on and sharing with others at a later time. You get to decide ahead of time on your attitude towards and about the inevitable failures that will be part of this. I recommend looking at them as badges of honor that you are in the club, the failure club, the learning club, that every failure is just another opportunity to learn. And you have no idea what is going to come out of that. And the gift of how will be delivered to you in a bow in a package with a bow. At the end. Go and listen to any like how I built this. You will hear the how unfold and we love that story. So why not be willing to have it be a little messy? have it be a little unclear. This is the messy middle of the story arc.

But you actually have to start. There is no story of you creating a successful profitable business that you love if you don't actually ever start. That's just the dream that dies. You so get over the need the how agree the entitlement for it to be easy. Be open to trying different things to learning to growing. If Steve Jobs had no idea the how of Apple when he was let go, he was pushed out of Apple at one point. Do you think he ever knew the how exactly? No, he didn't want cell phones. Under Apple, he never wanted to do a cell phone. It is impossible for us to know the how we are not meant to know that we are meant to show up to give it our all, to go all in on ourselves on our ideas and our dreams, to give back and create impact. So come back to this episode again. And again, when you find yourself in that energy. And you find yourself saying I don't know, I don't know how I don't know how come back to this episode is a little bit of a rant, a little bit of a of a booty kicker on purpose. But we all need this this message in our life. We all find ourselves in places where we're slowing down or we're putting out the excuse that stops us from going after our dream because of how greed and if you decide you're no longer going to let how greed stop you the entitlement, you're going to drop it all. And you're going to take that leap of faith. I would love to welcome you into Food Business Success. Go over to the website Apply today. And let's get on a call. Let's talk about your fears and your how that how greed and then let's get going. I don't want this to be the excuse that stops you that you look back on your life and wonder what if? What if I gave it a shot? All right, you guys until next time have an amazing week.

Are you ready to start that delicious idea that you make in your home kitchen or grow your existing packaged food business and take it to the next level? The most successful food business entrepreneurs have support, guidance, focus and accountability to help them make it happen quickly without wasting time or money. Plus, I think starting your packaged food business should actually be fun. Food Business Success is your secret ingredient to creating your food business dream. Please don't go this alone. Check out the private free Food Business Success Facebook group to connect with other foodprenuers, get your questions answered quickly, share your wins and receive special training and tools I only share inside the private community. Just search for Food Business Success on Facebook, or get the link in the show notes. Curious about how Food Business Success can help you? Head over to Foodbizsuccess.com and fill out the application to see if you're a great fit for the program. Together let's make your food business dream a reality.

Transcribed by https://otter.ai


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