I'm Sari Kimbell and I've done just about everything in the food industry. I have helped hundreds of packaged food business entrepreneurs. And now I want to help you make your delicious dream a reality. Whether you want to be successful at farmer's markets, online or wholesale on the store shelves, Food Business Success is your secret ingredient. I will show you how to avoid an expensive hobby, and instead run a profitable food business. Now let's jump.
Well hello there and welcome back to the podcast. I am really happy you're here with me today. It is summer. I hope that you are getting out and you are traveling and able to see some friends and family. When you're listening to this, I will actually be in Seattle. I am so excited. I'm getting all prepared and ready to go visit both my my best friend. Hi, Alicia, my best friend Alicia lives in Seattle. And she has a seven month maybe now eight month old girl who I have never met obviously through video, but she basically had a COVID baby. Not really intentionally but you know happened to be pregnant when COVID hit and it just shut everything down right now baby showers now, you know everybody coming to see the baby and birthdays and all those things. So I finally get to go see her. And I'm so excited to just spend some chill time out in Seattle. And my sister also lives in the area. And I'm going to take a few days and go out and see her and her husband. Apparently they're having a heatwave in Seattle, which I was like, but what is happening, it's gonna be 108 degrees. Fortunately, not on the days that I am there, but I was looking in the forecast. And I was like, okay, that's really warm. I thought Colorado got warm sometimes. But I know some of you I have clients in Phoenix and Tucson, and Texas. So in any case, I actually was gonna do a totally different podcast. And then I was literally like, queuing up the equipment. And I was like, You know what, I'm gonna change that kind of roll with this. So I'm going to keep this short and sweet. I got lots to do to prep for vacation. I hope you all are getting out and going on some vacations yourself this summer.
And so I want to talk today about doing hard things and the value of doing hard things. So actually, I say this a lot with clients and and my friend, Alicia, we often tell each other like, I can do hard things, you can do hard things. She was actually telling me a while back that her daughter doesn't like putting on you know, shirts, right? Like, she hates it, getting the little baby arms and the in the baby shirt and all of those things. And she said, You know, it's so funny. You're such a, an influence on me. Sorry, I when we're going through that, and she's upset and she's crying. And I just say you can do hard things. We can do hard things. And I love that image. So you can do hard things. And here's why it is so important that you purposefully do hard things. It helps us build up our confidence and our resilience.
So recently, last weekend, I was in Steamboat with my mom. And there is a reel you can go check out from let's see, I guess it'd be June 19. And I totally like broke the law and did some video recording on the way up, even though they had signs everywhere. They were like, no phones, no video and I was like, what are they gonna do? I need to feel more real about this. Anyway, so I am not a roller coaster person. I don't mind heights. That's not a problem for me. But I have never been an adrenaline junkie. I live in Colorado and I do not ski. I have zero desire craving to go fast to go downhill to be out of control. These are not things that I enjoy, particularly, I think the last time I was on a roller coaster was probably like, I don't know, 15 maybe, and I didn't really enjoy them then.
So as an adult, I get to choose whether I go on a roller coaster or not. Which is really funny because I actually live kind of across the way from Elitch, which is like a amusement park. And I see the roller coaster out my window. So maybe it was like, inspiring. It was like in my subconscious anyway. So my mom and I are, at Sunday morning, we're gonna leave that day. And we're, like, let's go on a walk. And we were up by Steamboat mountain. And we're talking and walking, and I was like, let's walk up the mountain. So I noticed that there's this like, rail, these rails coming down the mountain, and it's obviously, you know, a coaster kind of format. And it was early, and so no one was really on there. And then, and so I really didn't know what it was. And all of a sudden, somebody comes down this girl, and she's just screaming the entire way. And are you licking we're watching her and she's in this single, single, like, go kart kind of car. And I do not know what got into me. But I was like, I think I have to do this. I need to ride this coaster.
What is this? And I was like, This is so weird. What, what is happening? Because like I said, I do not do out of control. That's not my thing. I don't know. But and this is kind of the point, right? Like, if you want to be an entrepreneur, welcome to enjoying being out of control and not knowing what you're doing half the time. And being on a roller coaster. So we were walking, and I was like, I think I need to do this. Carol, what do you think? Will you do it with me? She was like looking at me like, Who are you? It's definitely not those areas she knows. And I just kept looking at it. And like this thing goes all the way like pretty well to the top of the mountain. It's it's high, it's long. And there was no like loop de loops. There was just lots of curves and obviously downhill. And what I really was attracted to was that it was a single car, right? You weren't just in this train of a whole bunch of other cars. It was like you were on this journey alone. And I found out as we got on there that you actually could control your speed going up and down. So I'm, you know, I'm using about this. I'm like, Okay, I think I'm gonna do this. I don't know, Why could we do this? Do we have time? I'm asking Carol about this and she was like, it's totally fine. If you don't want to do it. Like, I've just want to go once. I don't know why I just feel really compelled to do this. I was like, you know, I'm serious, right? She's like, Yeah, I do. So we get all packed up and it man like the nerves, the butterflies are already starting to go, right? We're getting packed up. And I'm like, What am I doing? This is crazy. And I just thought, you know, this is a hard thing that I can do on purpose and push myself. And I'm gonna feel so proud of myself at the end. Like, I need to do this for myself. And just to see if I can do something out of my comfort zone. Something that Yeah, is not enjoyable for me at all. And it's not going to kill me, right? It's, it's going to help me grow. This is how I grow by doing hard things.
So we pack up, we drive over to the parking lot. And man, I am just like Bollinger's, you know, and I could have backed out at any time, but I'm like, No, I can do this. I can do hard things. And you know, I will tell you, I think a lot about this. When people are asking me about what's the value of joining join your program like mine, right, like Food Business Success. And I thought, you know, I could back out at any time. And there was definitely a part of me that was like, wow, this is ridiculous. Why on earth am I spending an hour out of my Sunday, but it was like the lines weren't long at all. It was found parking relatively easy. It's like everything was sort of conspiring for me to do this, even though and part of me really didn't want to do it, but I was served kind of trying to talk myself out of it right? And then we like figure out where the tickets are. And man, once we bought that ticket 20 bucks, like, wow, 20 bucks to go up and down a mountain in like, a 10 minute ride or last, anyway, doesn't really matter. Because when I bought that ticket, right, when I put money down, there was no going back, like, I have put money down, this is happening. There's such power in putting some financial commitment behind your, your dream, right? It, nothing will get you to commit and show up, like putting some money down.
So anyway, but get the ticket, walk up the thing. I mean. And I was like, I totally need to do a reel because I've been trying to do this reel challenge in my mastermind. So I'm like, I'm totally gonna do this reel even though I'm totally breaking the rules. And oh my gosh, so we get in our own individual cars. And it's funny because Carol hates heights. She's really afraid of heights. So I was so proud of her. I can't believe she did it with me. She's good at doing hard things to man. Ah, so we get in and feeling nervous, even like my stomach felt nauseous right now just thinking about it. Like I am in that car. And I'm like, What have I done? What am I doing? This is the most ridiculous thing ever. And I just kept saying I can do hard things, I can do hard things. Think about how awesome is going to be at the end when I've done this hard thing. And I can like feel so proud of myself.
So they're going over all the rules and I realize, you know, they told me like, you can control your speed going down. And I'm like, oh, okay, this is an interesting twist. So I really had to commit to myself that I was like, cuz believe me every part of me, and when I was going down, every part of me wanted to put on the brakes to really slow it down. And I was like, I'm doing this and I'm going all in. And that means that I don't like ride the brake all the way to try to make it more comfortable than it is like, that's not the point of this, it is a safe ride. Everybody's lived who've come down it. So I had to also like, I couldn't just like let the ride be whatever it was. Now I had some you know, control in it, which I kind of was like, Oh, I kind of wish I didn't. But it's such a good lesson to know, like, I can put the brakes on or I can take them off. And I get to choose the ride. But I'm choosing for the ride to be a little bit more challenging to push me a little bit more out of my comfort zone. So you'll see on there, if you go watch that reel, I did take video of me on the way up. And it was going up, up, up up and it's pretty slow. Like it takes a little while I think it said it took like six minutes or eight minutes to the top. And then you get to that point, right where you go up and over. And it's like, tells you to push those handles forward and and let it rip.
And like I said, I mean, there were a couple times where I just was like, Oh, that's too fast. As soon as some I like would slightly put on the brakes, but I was just like, let it ride as much as you can let it be hard. And this will be over soon, right? It's gonna be over in like, I mean, I don't know how long it took me maybe a minute 30, maybe to get down. So it's like, I paid 20 bucks. I might as well get full value out of those ride and get the value of doing something really hard. And I would not have been proud of myself as proud of myself at the end if I had written the brakes all the way down. So I really tried to like let it let it wrap and just hold on, and trust that I had my own back and that everything was gonna be fine. And I would make it down alive. And I did. And Carol did. And you can see us cheering ourselves on at the end. And believe me, it really really does feel it felt amazing. And I was super proud of myself. Would I do it like right the second again? Probably not. I don't need to. However, I'm so grateful that I did. I'm so proud of myself.
And here's why this matters. Like in the moment it's fun and it matters. But now I have that moment that example that I can take into anything else in my life to starting a business to growing a business, to scaling a business. I am, I'll be talking about those next month. But I am launching a new area of my business going into offering more business coaching. And this is a hard thing, right? This is outside of my comfort zone, it feels a little out of control. I don't know how I'm going to do it exactly. And now I have the additional experience is additional evidence that I can lean on. When things get hard that tell me I can do hard things. Remember, remember when I did that roller coaster? Remember when I survived a pandemic and all of that craziness? Remember, when two years ago, or more now, I guess almost almost three years ago, I got the cease and desist on my business name? And I had to retool everything, and it was so scary and so hard. And remember, when I made a big mistake, and I had to take responsibility for it, and own it. That was a hard, hard thing. And I can do hard things. And you can do hard things. starting a business growing a business is hard, my friends. It is meant to be hard. If it were easy, everyone out there would be doing it.
I like to say ideas are cheap, right? People ask me all the time, whether they need an NDA to talk to me and I'm like, I'm not gonna do your business, that's for sure. I have my own business. Like implementing an idea is really, really hard. Doing hard things is part of the deal of starting a business. And so how do we build up our muscle, it's just like going to the gym, we have to build up our hard, hard thing muscle. And this builds confidence, this builds resiliency, when things go wrong, and they will go wrong, my friend, you will make a mistake, something will not go your way you will be told no over and over and over again. And when you do these smaller hard things on purpose, it builds that muscle, you're able to show up and hear the no and go Okay, that's fine. You're not my person. It's not the thing for me right now. So what are ways, what are things you can do and I thought this would be so great, because summer, because you are hopefully doing some vacation. And frankly, it's a lot easier to do hard things when you're feeling a little bit more relaxed and like not out of control. And you're kind of everyday life, right? In the real world. Unfortunately, we don't get the hard things on our own terms and the perfect timing. But you can control these things on your own terms when you plan them in. So look for things as you are on vacation or as you're taking time to relax and, and be with friends to push yourself out of your comfort zone a little bit in this spirit is really funny. I am I'm dating- trying to date again, which is its own hard thing in and of itself. But I joined match.com and they have experiences. And I was on there looking and they have one that I actually really wanted to do this for a number of years. And again, this is like I am not like very coordinated. I'm not very physical. I'm not an adrenaline junkie, but I always thought this would be really fun. And I never have done it. So they offer they're offering axe throwing. And so I was like, yeah, if I can do a roller coaster, I can definitely do axe throwing. So I signed up. It's really not about who I'm gonna meet, I just want to throw some axes. So fun is that and see where they land and see if I can get better and start from knowing nothing about axe throwing too. How could I like get really good at axe throwing or get better leaves, right make some improvements.
So that is my next hard thing I'm in I'm going to be doing and I want to encourage you to share with us over in the private Facebook group. What is something hard that you are willing to do, that you're willing to grow and get out of your comfort zone? Maybe it's doing reels. Reels are really hot right now. They will help you grow your business and your awareness on social media guaranteed. I actually was challenging. I'm coaching a couple of clients with the business coaching and, and I was just talking with one of them yesterday, and I said, I want to challenge you to do a real a day. And she was like, What are you talking? Like? Why? Why wouldn't you? Why can't you do this? Yeah, it's a hard thing. Yeah, doing a reel a day is a hard thing. I've done 21 of them in the last 30 days, roughly. So I can tell you, it's very possible. And do a live video, do that reel challenge yourself to do something hard? Post your question in our private Facebook group. Go to other groups, there's Slack groups, there's lots of community forums for the CPG. Go and start a conversation. Do something hard. Ask for help. Make that phone call. Go apply for Food Business Success, that might be a really hard thing for you to admit like, I need help. I'm ready. I don't know what to do now. So there's lots of hard things that you could be doing in your business and for your business. But I guess maybe what I want to challenge you more to do this summer is to do something not business related. Go take that hike that challenges you. Go on that rafting trip, go bungee jump, go. And it doesn't always have to be something physical, right, but challenge yourself to do something hard. Maybe it's speaking up at a restaurant when the server messes up your your meal or something's not quite right. I know a lot of people who will not send anything back like they don't want to make a big deal about something so maybe it's you speaking up, that would be a really hard thing. And let's build up your your resilience. You're doing hard things muscle. Let's bring that strength, that confidence that resilience back into your business and really turn on the gas. We are doing hard things inside Food Business Success, and I would love for you to join us. And until next time, have an amazing week.
Are you ready to start that delicious idea that you make in your home kitchen, or grow your existing packaged food business and take it to the next level? The most successful food business entrepreneurs have support, guidance, focus and accountability to help them make it happen quickly without wasting time or money. Plus, I think starting your packaged food business should actually be fun. Food Business Success is your secret ingredient to creating your food business dream. Please don't go this alone. Check out the private free Food Business Success Facebook group to connect with other foodprenuers, get your questions answered quickly, share your wins and receive special training and tools I only share inside the private community. Just search for Food Business Success on Facebook, or get the link in the show notes. Curious about how Food Business Success can help you? Head over to Food Business success.com and fill out the application to see if you're a great fit for the program. Together let's make your food business dream a reality.
Transcribed by https://otter.ai