Full Transcript

Sari
Welcome to your Food Business Success. This podcast is for early stage entrepreneurs in the package food industry ready to finally turn that delicious idea into reality. I'm your host, Sari Kimbell. I have guided hundreds of food brand founders to success as an industry expert and business coach, and it's got to be fun. In this podcast I share with you mindset tools to become a true entrepreneur and run your business like a boss, interviews with industry experts to help you understand the business you are actually in, and food founder journey so you can learn what worked and didn't work and not feel so alone in your own journey. Now, let's jump in!

Sari
All right, everyone. Welcome back to the podcast. Today, we have a repeat guest, Kayla King, and we are talking all about social media and we were talking earlier. This is going to be a little bit of that encouragement podcast. We're going to, like, really cheer you up, and get you excited about social media. So I'm really excited to welcome back Kayla King, and I should have looked up the number of the podcast you were on, but it was, I think, last year, about this time. And Kayla is a marketing expert, content creator and startup founder with over five years of experience in the social media world. She has built a personal brand of nearly 80,000 followers across Instagram and Tiktok, while also supporting small businesses as a social media manager. Kayla specializes in the food industry and has helped clients, very happy clients achieve viral success, amassing millions of views within just a few months of collaboration. So welcome, Kayla.

Kayla
Yes. Thank you so much. I am very excited to be back and talking about this topic. So I think social media seems like a very scary topic for a lot of people, and it does not have to be scary, so I'm excited to dive into it.

Sari
It doesn't have to be scary. It doesn't have to take forever. You don't have to hate it.

Kayla
Yes, I know. I feel like it's this big black cloud that people think it's like impossible to reach, but it really can be simple with the right kind of process and schedule around how you're approaching it.

Sari
Yeah. I mean, if I had like $1 for every time I heard a founder say, like, social media, oh my gosh, I don't know what to do, or I hate social media, anything in that vein, I would be a millionaire.

Kayla
Super fair. I hear it all the time too, because I am a social media manager. I'm like, it's more approachable than we think, which is why I'm excited to be, you know, talking about it so.

Sari
Well. I mean, did you always love social media? Like, tell us a little bit about how you got started in this. Because I think the common misconception is that, like, there's just certain people who are good at it and certain people who are bad at it or hate it. And like, I'm curious, did you always love it? Did you grow up in it? Like, how did you get?

Kayla
Yeah, so absolutely not. To be quite honest with you. Just like anything else, it's a skill that you have to build up. I knew that in order to be an entrepreneur and do the things that I wanted to do, that building a personal brand was going to be really important. And so if you look at like my old, old videos, my first account that I created was a fitness account. My videos were terrible, like, so bad. I did not know anything about social media. I look back on them and I'm like, what was I doing? And I feel like most people on social media feel like that. I mean, maybe there's like, a small subset of people that are just like, I don't know, instantaneously go viral, but that is a very small part of the population. Most people start out making very terrible videos and then learn the skill set, just through practicing and putting themselves out there and learning the skills of how to create better videos. So yeah, like I said, you got to be bad. Absolutely.

Sari
Sorry folks, but we got to get over ourselves. I know, if you look at my early stuff, it's terrible. It's okay.

Kayla
Yeah, and that's just kind of how it happens, right? Like, I didn't have my first viral video until five years in, so I was not one of those people that, like, posted one video, like, my fiance is like that and that's probably part of it is because he has been around me who, this is my job, right? But like, he posted a video and, like, instantaneously viral, like, video three, but that was not the case for me. I created for like five years before having any kind of viral success. But then once I did, it started kind of snowballing, and that's how it happens for most people, is you just have to keep going and keep posting and keep staying consistent, because that is the only way that you will get to that snowball effect. The biggest mistake that I see in social media is people post like, five videos, and they don't do well, and they're like in 200 view jail, and they're just like, oh, I give up. I'm not going to do it anymore. It's not working, and that is not the case. Like I said, I spent so many years before going viral, and it was because I just continued to learn and stay consistent, and hopefully, some of the tips that we have given on the last podcast, and we'll give on this podcast will help you not have to spend as much time as I did. But the reality of the situation is that you kind of just have to stay consistent and keep trying and keep learning, because that is the only way that you will get better.

Sari
Yeah, consistency is the name of the game in social media in 2024 at least when we're recording this, it is no longer about perfection. And you know, curated images, and it's just like showing up consistently, daily, if possible, maybe even multiple times a day, but it's like that vulnerability and that rawness and just having some fun with it. And, yeah, we'll talk a little bit more about like, it doesn't have to be so hard.

Kayla
Oh, yeah, I have lots of thoughts on how it does not have to be perfect with multiple examples to disprove that theory. So.

Sari
But why do you think social media, before we get into that, why do you think social media is important as a package product, you know, small CPG business and why should we embrace it?

Kayla
Yeah, absolutely so. Social media is definitely not for every business. Like, if you're more B to B like, depending on what your product actually is, if you're going like, full wholesale route and like, you aren't focusing on selling to the consumers, then maybe it's not the best route for you. But social media is really important if you are trying to do anything direct to consumer. And there is an argument to be said for even if you are doing wholesale like you still need customers to come into the store and buy the product, or else grocery stores are going to take you off their shelves if you aren't selling, right? So social media is important because it gives brand awareness and it's a lead generation tool. So I think what people get wrong about social media is they think that, oh, if I just post, it's automatically going to convert people and they're going to buy my product. That is not how social media works. Like it could work like that if you're like, a viral success overnight, and then you just get, like a million orders, not saying it's impossible, but for the majority of the population, it is a lead generation tool, which means that you're getting attention, and then that person is becoming familiar with who you are. It takes at least seven touch points for somebody to like be familiar with your brand and maybe want to buy it. And then you might gain a follow, and then that follow might turn into an email subscriber, and that email subscriber might turn into a customer when you run a deal for Black Friday, or when you come out with a new product that they're excited about, right? So there are brands. I mean, think about your own consumer behavior. You probably look at somebody's page or see somebody's ad like 15 to 20 times before you decide to buy it. Because, like, yes, there are impulse buys, but for the majority of people, they need, like, multiple exposures of that brand. And so social media is really a tool for that. It's to kind of just keep showing up. And again, that's why the consistency is so important, because if you do one post, even if it goes viral, they're only seeing that one time. But now if they see that one time, and then they start seeing you all the time, then they're going to be more likely to enter your funnel and actually become a customer. So it's that consistency, it's like showing up. It's just being so annoying and in their face on social media that they keep seeing you. That's how we get conversion, and that's how we get sales.

Kayla
So, yes, that's the most important part of social media is who is it for? It's for, like, anybody that's trying to reach a consumer and raise that brand awareness and put them through, you know, a funnel to keep showing up and eventually turn them into a customer.

Sari
You talked about, like, well, you just show up on social media, and then you're like, okay, where are all the customers? I mean, this happens all the time when I help people launch businesses, they're like, okay, I did all this work. The business is live, the website's up, I posted a post on social media, and then they're frustrated and disappointed, and like this kind of reality hits of like, oh, wait, all my friends and family ordered. And now I have no sales coming in, and we have to, I think, first embrace as a founder, that I don't want this to sound harsh or sassy, but we have to get over our entitlement of believing that we are entitled to overnight success or fast success, or that we don't have to show up and do the work, that our product will sell itself, and that, you know, we just have to put a good product out there. That's just not the way it works. And I love that you didn't. You spent five years honing your skills, and you didn't give up. People who stay in business don't give up. They keep taking action, and they don't just focus on their product. They focus on sales, getting new customers and creating relationships with those customers.

Kayla
Yeah, and I mean, the thing is, is like that it wasn't an easy process as well to, like, stay posting for five years. Like there were times and goals where I was frustrated, and I, like, vividly remember just like, watching all these videos on Instagram and being on Instagram education and how to create videos. And I was like, why isn't, I'm doing all things. Why is it not performing well? I don't understand. And again, like, now I look back at those videos, and as somebody who's really honed their skills, I understand why it wasn't performing well. But like, I almost had to go through that journey of taking the courses, watching the Instagram videos, like doing all of the things to learn how to be a better creator in order to get to that point. And if I hadn't gone through that journey, then I would not be the creator that I am today. So it's like, I know that when I used to hear that when I was first starting out, I would be like, oh, that's so frustrating. Like, why can't I just know how to do it now? Or, like, I felt like I was doing all of the things that they were saying. But time will tell. And it's just like, sometimes you just need that time to grow your skill set in that area.

Sari
Yeah. Five years is a long time to stay at it. And I'm sure you were, you know, gaining traction and building growth along the way.

Kayla
Those were two different accounts. So it was like, like I said, I didn't start my food account until probably, like, three years ago, but before that, I had like, multiple other accounts. And if you ask any other creator, they're like, oh, I had this really weird YouTube when I was, you know, like, somebody always has, like, a track back to these, like, really terrible, funny videos.

Sari
Yeah, these accounts that you get to play with and just try a bunch of stuff and see what works. And I love that you, you know, you started a business, but you ended up becoming a social media manager in the process, because you got so good at it. And we're going to talk at the end here about how people can skip the line and not have to do all the things that you did to learn it. We can just learn from you on how to do it better and faster. But I want to talk about, I just kind of do a quick mention of like, I think we have to remember social media, while many of us, you know, privately or publicly, might be like, I hate social media, is free. It is a free platform.

Kayla
It's the best marketing tool.

Sari
That has eyeballs your customers on it and love it or hate it for like personal reasons, your business can thrive on it, and it is possible for you to grow your sales, get new customers organically, which just means non paid hosting. And I'm a really big fan of Gary V and his concept of, like, day trading attention. Like, you got to cut through the noise is the problem. Like, it's so saturated and it is free.

Kayla
Yeah, I mean, I don't love the concept of, like, saturated, though, if I'm honest, because, like, there's a lot like, I am a gluten free content creator, and I'm not the only one. There's a lot of gluten free content creators in this space, but I don't ever feel like I'm competing with other gluten free content creators. Because the beautiful thing about social media is you have the opportunity to create your own voice and your own brand and really own that. So everybody's like, oh, the content creator space is saturated. I don't think it's saturated, because when you're coming on, you're being individual to you and nobody else can be the same as you, and that's the thing is like, if you're trying to build an account where you're just, like, copying other people, yeah, in that case, you're probably not going to stand out because you're not authentically being you and building that unique personal brand. And so it's like, in the gluten free content creator space, like people know me specifically for, like, slightly more educational messages or eating out, like, I have a niche and a personality that people follow me for that's very different from everybody else, and everybody has their own thing that really makes them them. And so I would say the same, you can do the same thing with a brand, right? Like, it's really important. And I know you talk about this so much in your courses, Sari, which is great. It's really important to identify, like, who are you? Like, what is your brand? Who are you speaking to? Like, what is your target market? Because if you're just like, oh, it's everyone then, yeah, it's going to be really hard to reach people on social media because it is saturated. But if you're speaking to a really specific person, you have a really specific message and brand voice. It's not saturated, because people are going to follow you for you and what you're representing, not for you know anything else. So I think that's really important to keep in mind, is like, not necessarily, like niching down, but just being really clear on who you're speaking to, and like, authentically using your voice.

Sari
I love that. It's a really great perspective. I appreciate, yeah, the pushback on saturated. I think how I see it is, yes, you need to develop your authentic individual voice, and really, like, know who you're talking to, and don't be afraid to just hammer that home. And you don't need to be everything to everyone. That said, there's a lot of noise, right? If I'm a consumer going on social media. And so how do you as that, let's just say a granola like, I work with several granola companies, right? It's like they're each such different personalities. And how do you break through the noise? And I think some of the things that you're going to teach us in the upcoming course that we're going to talk about is going to help break through the noise, because you got to get people to stop scrolling. But then it's not that there's too many granolas, it's that, like, you got to be authentically you.

Kayla
Yeah, exactly. And I think there's a couple of like examples I could give of this that are like, so pertinent, that are obviously like, not my brands, but they're just like, really great kind of case studies of an example of this. So there's two brands that I think of, Liquid Death. Most people will know Liquid Death. Liquid Death is literally water. It is like just water. So you could say, oh yeah, the water space is really saturated. Nobody's going to buy water. But Liquid Death, like blew up because of their personality and their videos and how funny they are and what they represent. And that is why people buy Liquid Death. It is purely branding. Another good example is this new pickle company. Their whole thing, so their brand is called, like, Good Girl Snacks. And I'm obsessed with this brand. They're like newer, but their whole brand is, like, hot girl pickles, so it's targeting like Gen Z females who love pickles, and they're like, taking pickle shots and like doing, like fun pickle martinis and showing, like, the day in the life of a pickle company owner. And it's so great because, again, it's just pickles, and pickles are so saturated. But if I saw this brand at the store, I would 100% buy them, because their branding is like, so on point, right? And so those are, like, two really great examples of, yes, the space is saturated, but if you can create that really unique brand and, like, have a specific audience that you're talking to, it can really help you stand out in any space.

Sari
I love that. And I mean, what you're talking about there is like people are having fun. They're trying to have fun. Yes, sometimes it's educational, but the things that catch people's attention are typically those things that are fun.

Kayla
Yeah. And I think that's the thing that you run into most with, like, brands trying to grow social, is like, again, back to this idea of perfection. It's like, oh, we should have, like, perfect photos and like, be really on brand and things like that. And I'm like, okay, people on social media nowadays, they just want to, like, be entertained, right? They want to either learn something or be entertained. And so if you're not doing two of those things, like, they don't care about your pretty product photo, just to be, like, completely transparent, like, nobody is going to care about your pretty product unless you're like, a huge brand like Oreo, where you're like, super recognizable, that's a little bit different, because they're just like a brand that everybody knows. But if you're a small brand and you just post a pretty product photo, like, probably won't perform the best, right? And that's because we have this idea of, we need to be putting out this perfect profile all this stuff. But again, what is doing well on social media is authenticity. People like feeling like you understand them as a person and are speaking to them and creating something specifically for them, and then, yeah, just like having fun and showing yourself having fun and showing the personality of your brand, like that is what people want to see.

Sari
Yeah, so what I'm hearing is that people probably need to be willing to I just did a podcast called willing and unwilling, right and like, what are you willing to do in your business? Are you willing to put yourself out there, on camera and doing some different things? Now, it doesn't always have to be you. There's mascots and other ways you can kind of get around it, but I think what I'm hearing you say is that you can't just hide behind product shots.

Kayla
Yes. I mean, like, yeah, when you said Masca, I think, like, Duolingo, like, right? Like, Duolingo, they're not the face of their brand is literally a bird suit, right? So, but it's hilarious, and Duolingo never talks about Duolingo. Again, they just do, like, really funny savage videos. So, like, that's another great example, but, yeah, absolutely. Like, you either have to be the face of your brand, or, like, find a personality behind your brand. Because people, if you take anything away from today, people connect with people, they don't connect with products. We'll leave that there. We're not remembering that like that is the key to social media. Again, I work with a lot of clients, and some of my clients, you know, they want to push different shots of the product. And I'm like, again, people connect with people. We need to show face, we need to show the personality of the brand, because if we just are showing the product all the time, we're not going to get the same kind of engagement, because that's not what people are looking for when they're going on a platform to be entertained or learn something.

Sari
Yeah, and so for this podcast episode, it's like, we want to just convince you that, like, social media is a positive thing for your brand. It can create sales. And we talked on the last podcast about Chanel and Good Love Foods and that whole thing going viral. I know you, you know, you have strategies, and we're going to talk about that in the course that we're doing is like, what do you do when videos go viral to capitalize that. But these are the things that can really help you grow your business. And again, social media is a free platform that you can, you are fortunate to be able to engage in as a business and, yeah, be able to attract people to it. So I feel like, you know we I just want to encourage people that, yeah, you can keep your kind of bitter attitude if you want about social media, or you can change it and be like, how do we make it fun? How do we make this less time? How do I get over my perfectionism or getting lost in the details, like it doesn't have to take forever, it doesn't have to be mind numbing. You don't have to get sucked into it where now you're spending eight hours a day scrolling on social media. So let's talk a little bit about how you're going to help us change all of that?

Kayla
Absolutely. So I think before quickly diving in, you had said something about like it doesn't have to take a lot of time. I think like that is a big misconception is that you need to be spending like 20 hours a week on social media. That is absolutely not true. When I started my social media, I started it to for the same purpose as probably most of you, which was to grow a business, right? I did not start it as a personal brand like most people. I started it to grow the app that I was creating for people with food restrictions to find safe restaurants. That was what I originally created my account for. And so as I grew it, it turned into more of a personal brand, right? But I did not have 20 hours a week to be spending on social, like I had so many other things in the business that I was trying to do, because I was wearing all the hats, right? So I had to figure out, not only to grow the skill set of social, but also like, how to do it in only a couple hours a week, because that was all the time I had to do it. And so that is really important to keep in mind, is that it is possible to do that, and that is a big part of what we're placing the focus on for this course that Sari and I are coming out with, which is super exciting is that, look, it doesn't have to be something that takes a super long time. You can do it in a couple hours a week. You obviously do have to commit a couple hours a week to doing it. If you you're not going to get it done in 30 minutes. Like, there is some level of time commitment, absolutely, but you can get it done if you are organized with your time and have systems. So just to go into the course, like we're going to be breaking up into four different live calls, and the first one will just all be about, like, kind of basics of Instagram, understanding how it works, how the SEO works, like goal setting, because again, going back to, you need to know what social media is and is not, and like, what you actually can accomplish with it. And getting really clear on your goal is important, and then that time management piece, like, how much time should you expect to actually be like spending on it? How are you are you going to pick a day? Are you going to plan weekly, monthly? So I'll give different strategies for that, because it's going to look a little different for everyone. But I'll talk about what has worked for me and what has worked for some of my clients. And then on to our call two we're going to be talking all about strategy. So building your strategy, creating a simple content calendar so you can stay organized, how to find trending audios, because I know everybody hates that, trust me, it's not my favorite either. And then how to do the art of storytelling, right? So one of the most important things on social media is that storytelling, like, what text are you putting on top like, how are you taking a customer through a journey, right? And a great example of this that I was inclined to mention earlier was like, I literally posted a video the other day. It was two seconds. I set my phone up on my computer. I took a sip of my water bottle. That was the whole clip. Like, seriously, that was the whole clip, and it's going viral right now. It almost, it's like, has over 300,000 views so far. And the reason why it went viral was not because of the clip that took me two seconds to record. It was because of the text on top of the story that I was telling. So what I was talking about was this idea of, like, oh my god, realizing that, like, you have to have a trigger for celiac disease, and like, wondering what that trigger was. So like, that's educational, because a lot of people don't realize that you have to have a trigger for your celiac disease. And then also, it was, like, thought provoking, so it started a conversation, and it was really relatable, so a lot of people shared it, right? So the clip, that whole video, probably took me five minutes to make, like it was not a long video, but if you can master that art of storytelling, that is what is important. So it's not the time that you put in. Oftentimes, the more time you put into the video,it does worse, right? The less time I put in, the better it does. And it's because it's that storytelling piece that is what is going to make that video do well, not how much time you spend trying to perfect it and edit it, right? So that's going to be like, to hammer home that point. That would be what that whole call will be about,

Sari
That's so important. And I'm sure you hear that all the time, like, and I hear that too, like, oh my god, I put so much time into that video. And, like, I got 100 views, versus the ones that you're just like, okay, I just threw this up, and I wasn't worried about it, and I just, I had this idea, and this, you know, seemed like a good hook, and all of that, and it performs really well.

Kayla
Oh yeah, my best performing videos, 100% were the ones that I spent like, the least amount of time on. It's always just like a small, tiny flip of me doing something really stupid, and then like, some storyline text on top, and it like millions and millions views. Like I've had videos hit over 14 million views. Just from, like, I had a video hit over 14 million views the other day from like a situation that happened on an airplane with my fiance and my sister, and it was just like a normal human situation took four seconds to record, slapped some texts on top. Super bad. So I mean, again, it's just like, I know these stories seem really crazy and like, unapproachable and unreachable, but like, I am just a normal person, like you spending like, no more than five minutes on some of my videos and like that is the greatest explanation of, like, perfectionism around social media can be like, the bane of our existence. Sometimes you just need to, like, get the content out there.

Sari
And this sounds like the probably, if people walked away with anything like making investment in this course like this is that shift of becoming not a consumer of social media, but becoming a, you know, a social media marketer and understanding that people are drawn to stories. And how do you tell stories better? And this, I think that that one call is, like, worth the price of the entire course right there, just to learn that piece and make that shift.

Kayla
Yeah, because that was what I never felt like I got out of free content on social media when I was trying to learn, like, I said, like, back on, like, year one or two of me creating content, I was always so frustrated, and I was like, I don't understand. My videos aren't doing well. And then what I learned, like, later down the road, is they weren't doing well because I didn't know how to story tell. And so again, like that is the most important thing you could ever do. The content that you're recording. Honestly, a lot of times really doesn't matter. Like, filming, yes, like, it will help. But if you do not know how to story tell, it is very hard to be successful on social media, right? And so that was like, what I always wish that I like, the education that I received earlier, was like, okay, that one thing, like, how do we do that really well and actually action it?

Sari
Yeah. This is the difference between you loathing and dreading social media and not doing it at all, or barely, versus you actually enjoying it and working for you.

Kayla
Yeah, and then quickly, just the last two calls, so that our third call is going to be more around that, like filming. So like I said, it's not always the most important thing in the world, but it definitely can help, especially if you're, like, creating videos for paid ads or anything like that. So that's going to be more around. Like, how do we talk on camera? Like, what are some strategies to just not be so awkward? Because I know a lot of people are like, I just am so awkward on camera. Like, okay, I was awkward on camera, too. How do we stop doing that and just like, get out of our heads and talk to a camera like we're talking to our friends, right? Because once we can get past that barrier that is like, you're going to feel so much more relaxed on social media, and then your videos will perform better, because people will be able to see that you're more relaxed, right? So how do we do that?

Sari
Keep doing it more!

Kayla
Yeah, absolutely. How do we set up our equipment to Film, Editing Basics, so like, how do we edit a video? CapCut is my preferred editing platform. It's completely free. There are some advanced features that I like, but, yeah, it's super easy and very approachable. And then the last call will more be about what Sari was talking about earlier. Okay, you do go viral. What do we do? How do we capitalize on that? How do we actually convert it to a lead, the power of that consistency and showing up for your customer, and then that, then we'll open it up to more of like a Q and A so that you can ask all the questions that you have about your brand specifically.

Sari
Probably should have said this at the beginning, but why create a course like you know, you came to me, you've been on the podcast, you came into Fuel, and you said, you know, I've always wanted to do a Social Media course. Is that something you'd be interested in doing with me? Like, it's not, like, there's not courses out there. Kayla, so why are we doing this? How is it going to be different?

Kayla
Yeah, absolutely. So, like I said, when I've taken a lot of social media courses, like I have done my own investment, paid the money because I was at one point obsessed with learning how to become better at this and like, I never felt like one individual course did it for me. Like I never felt like any of them were super actionable. I think it was like the culmination of everything that really helped me grow. But over time, the reason why I wanted to do a course is because I feel like not to toot my own horn, but like, I'm able to break down, like, pretty complex concepts into, like, very easy to understand actionable steps. Because, like, the way my brain works is I'm like, okay, this shouldn't be hard. Like, this should be easy, and we should have a process, and that process will make it easy, right? And so I feel like everybody was, like, complicating social media and making it this, like, really hard, unapproachable thing, and I wanted to create something that, just like, broke it down and made it much easier, because everybody was like, when I was taking the courses, it seemed like you needed to spend all this time on editing and like, doing all these things. And I was like, okay, well, how about the person that only wants to spend two hours a week like, what do we do? How do we make that possible? And so that's how I found my video style. I was like, like, if you go to my page, like I said, a lot of my videos are these, like, four second clips with really great story lines that go viral, because I just know how to create a lot of videos really quickly. But if you look at other people's styles, their stuff is more like polished, I would say, and it definitely looks like it takes more time. And so even content creators in my space have asked me, like, oh, like, how do you turn out so many videos? Because, like, I am, like, there's some people that are like, 100% quantity, quality over quantity, and then there's other people like me that are a little bit more like, like, quantity over quality, right? And I just like, post lots of videos until something sticks. And so I feel like not a lot of people are talking about that approach of just like, how to make it easier, how to make it more approachable, and actually fit it into the lifestyle of being a business owner and still kind of achieve results. So that's what I really wanted to talk about is just like, make it actionable, make it easy, make it approachable. Something that can fit into your schedule as business owner.

Kayla
Yeah. And this is really geared towards, you know, CPG, package products, brands who are trying to sell things, but not be salesy, not be over the top. And I love that. You know, this is the secret to being a great entrepreneur, is you go find people like myself, like Kayla, who are passionate about all the learning, and then funnel it and distill it and teach it to you. Because unless you're really passionate and want to go do all that work that Kayla already did. Might as well just skip the line. Come take a course that's literally made for you. And this is for anybody who's just starting out, those people. Because, you know, a lot of people listening are like, I've never done social media for business. I may not even do it personally. So we're going to help you get it started, and it's for people who've already gotten started but aren't getting results and feeling that drudgery and the dislike and the frustration.

Kayla
Yeah, absolutely, yeah. And I think marketing like a brand is a little bit different from doing a personal page, so that's also what we're going to focus on, is not just how to build a personal brand, but also, like how to kind of seamlessly fit your product and brand in it, because as an influencer, like, that's my job. Yes, I am a social media manager, but also, like a good portion of what I do is taking, like people hire me to take their product and make a fun video with it and post it on my own page. And so it is a skill to like seamlessly include a product in a way that's like, not salesy, because salesy things don't do good on social media, right? And so that is like, what we will also really hammer home on is specifically like for that CPG brand, which is going to be a little bit of a different industry from just like building a personal brand or trying to sell, like a product on Amazon.

Sari
Yeah, absolutely. I'm so excited about this course, like the outline of it is amazing. Kayla has put so much thought into this. So the way we're doing, if you're listening this podcast before, like January 20th or so, mid January 2025. We are pre selling the course. We're going to do it live in January and February. So I mean, there's huge bonuses for people who want to get pre order the course, first of all, we are, it's 40% off. That's a huge bonus. You're also going to get, what did we I need to sorry, forgot what the order, what the pre order was. Oh, the hooks. Yeah, you're also going to get Caleb put together this whole amazing guide about hooks and how to use them. This is the art of telling stories and also getting people to actually stop, because it's amazing. You could have the same video, the same content, but if you don't have a good hook. Nobody stops, right? So to help you through the holidays, and before we do the live course, you're going to get this whole amazing guide that Kayla has put together all these incredible hooks. And then you're also going to get another bonus that's five ways to create a month's worth of content in three hours. So some really great bonuses that we're going to offer. Plus, if you with the live, you'll be able to come and ask questions as well, which is going to be really great. So it's an incredible value that we've priced this at. And like I said, you're going to get 40% off.

Kayla
So yeah, and this will be the only time that it will be live. So after this, we will, you know, take the recordings and make it into a course that you'd still be able to get it would just be at, you know, that higher price, and you wouldn't get that live Q and A. So if you do want to get in and actually get on the ground floor of being able to be with me in the room and ask those questions specifically about your brand, this would be the best time to do it.

Kayla
it absolutely. So make this investment. We're coming up on the end of the year. Make an investment in doing social media differently, learning to love it, getting over yourself. Of like, I hate social media, and just like, I will just say for myself, I do not personally like social media, and I do work with somebody to help me now, but I have come to a place of peace and, like, it's fine. It's not taking over my life. It's a good thing, and it is working for me. So that's what this is all I want for you. I don't need you to love it, but I want you to, like, make peace with it and use it to grow your business.

Kayla
Yeah, you got to start somewhere, right?

Sari
Well, I'm so excited. We'll put the link and everything in the show notes. But if you could just go to socialwithkayla.com you'll be able to get the course right there, get signed up huge bonuses. There's also a platinum program where you're giving some great discounts, where people can get some one on one time with you as well.

Kayla
Yeah, absolutely. So much for having me on. I'm very excited to dive into the details with everyone, because, yeah, this is the information that I wished I had when I first started. So.

Sari
Absolutely, I'm so excited. All right, Kayla, have an amazing rest of your day.

Kayla
Thank you. You too.

Sari
Seriously, you guys amazing. The goal of the podcast today was to get you excited about social media, to have you be less afraid and decide that this is going to be the year. 2025 is going to be the year that you embrace social media for what it is, all of its flaws and bonuses, and you are able to just use what works, skip the line, get this incredible information from Kayla, get all of her tools and techniques and hacks and all the things, and actually make social media work for you and grow your business. We want you to have sales. That's the whole point of this, right? It's not just to put up pretty pictures, it's to grow your business. So go to social withkayla.com and get this course now, while you get the huge bonuses and discounts and all these amazing things, and then you'll get to join us live in January. Until next time, have an amazing week!

Sari
The smartest thing you can do as an entrepreneur is to invest in a who to help you with the how to speed up your journey and help you skip the line. When you are ready for more support and accountability to finally get this thing done, you can work with me in two ways. Get me all to yourself with one on one business coaching, or join Food Business Success, which includes membership inside Fuel, our community of food business founders that includes monthly live group coaching calls and so much more. It's one of my favorite places to hang out, and I would love to see you there. Go to foodbizsuccess.com to start your journey towards your own food business success.