I'm Sari Kimbell, I'm the founder of Sari Kimbell Food Business Consulting and also Food Business Success, an online startup accelerator to help food businesses launch and grow their food business.
I have put together 10 mistakes that I often see food businesses make. These will be shared in individual blog posts. So the first mistake that I see food business owners make is that they don't have a love and a passion for their product that's going to sustain them through the startup phase of their business. It's great if you are a independently wealthy and you can hire somebody to make your product for you and go to market for that. But if you're only doing a product because you see a niche in the market, maybe it's paleo or keto or an allergy free product, but you're not doing it because you have a real true love for this product. It's not going to sustain you in the long run.
I'm going to make the assumption that you're probably not independently wealthy and so you are going to be bootstrapping your business. You're going to be putting your time, your sweat, your tears, and your money into this business. So you want to make sure that you have a real love and a deep passion for making this product.
I know a lot of food business owners who are bottling their sauce at 2:00 a.m. because that's the only time they can get into their commissary kitchen or they are at weekend farmer's markets after working 40 hours a week at their real job. They're making sales calls on their lunch hours, running and delivering product prior to going to their real job in the mornings. So again, that love and passion is what's going to see you through those first couple of years where you're really getting your product and your food business off of the ground.
That is mistake number one, not truly having a passion and love for your product. Check out my blog for the other mistakes. You can also head to the resource page of the website to find a PDF with all these different mistakes.