September 1, 2020

In this first episode I discusses the importance of consistency and showing up for yourself and your business. This is how you will get it done and build momentum that achieves your goals. Take the consistency challenge and post your wins in our Private Facebook Group.

Mentioned in the episode:


Join our Facebook Group

Brooke Castillo The Life Coach School

I'm Sari Kimbell and I've done just about everything in the food industry. I have helped hundreds of packaged food business entrepreneurs and now I want to help you make your delicious dream a reality. Whether you want to be successful at farmer's markets, online, or wholesale on the store shelves, food business success is your secret ingredient. I will show you how to avoid an expensive hobby and instead run a profitable food business. Now let's jump in. Well, this is it. The first podcast of food business success, and I am so excited to be here. This has been a long time coming. Many of you have probably found me on YouTube and on social media.

But I have honestly been a little terrified to start a podcast. I don't know why.

What the difference is, I mean, some people would be terrified to start a YouTube video channel. But here we are. And I am going to use this as an example of doing the impossible, doing things that scare us, and overcoming our obstacles and achieving our goals. So thank you for being here with me today and joining me on this very first podcast. So I want to launch this podcast with a couple of episodes around how to achieve your goals. I think about my clients and my students all the time, and I think about ways and implement ways that I can help people actually achieve their goals. And I see some big differences with people that come to me and they're excited and then things fall flat and

I never hear from them again. I wonder what they've been doing if they have started that business, if they're growing that business, and then I have people that I just, I talk with, and I know I can feel it that they are going to achieve their goals. They're doing it. And it's. So I've been really thinking a lot about what are those differences and I want to give you guys over the next couple episodes, some strategies. Some things that I have found that have worked for my business, which has grown immensely over the last-well, I've been doing this for five years, but really the last year and a half has been tremendous growth in my business. And it is because I've implemented these tools and

and also I have seen my clients implement them as well. So I know it works.

So let's jump in. And let's talk about the first thing that I see as the big difference. And I want to give you a challenge here. So, to me, consistency is one of the biggest hurdles. One of the thieves that steal our dreams if we are lack of consistent, or we're consistent, frankly, in the wrong things, right? So

it is that one thing if you show up consistently for your dreams, it will always work. The results are inevitable. I truly, truly believe that. So what's the problem here? Why is it so hard to be consistent?

It's hard, right? Like, you want to lose weight. You got to show up and be consistent in your workouts and in your food protocol. And the same thing is true for your business.

I think of consistency as a promise to yourself. It is a pathway to trust, right? Like when you decide that you're going to show up for your goals, whatever they are.

In this case, since we're talking about packaged food that could be launching your delicious idea, your salsa, your kombucha, your jam, your bread, I, your condiment- I mean the list goes on and on amazing innovative products that I see and the passion in the people who want to start these businesses. Or if you already have a business, and now it's time to really dig in and actually make some money on this and be profitable and grow your brand. So let's use those as examples since that's what this podcast is all about. So think about if you made a promise to yourself

To show up every day for your business, the immense amount of trust that you would start having in yourself to follow through. It's hard, believe me.

I can honestly say that I've only really worked on this concept for consistently working on consistency

over the last year and a half and it has changed my life. What does that look like? That means that you are stepping up and you are making some decisions about your business that you are going to do every day. That this is not about the big wins, right? There's no overnight success. I can promise you that. I know it's easy to hear things, podcasts and and hear stories of food brands that seem like they're

an overnight success. But I can guarantee you there is none. And so if all you're focused on is I want that big reward, that big win immediately and then you don't get it because it's going to take some grit, it's going to take you pushing through, it's going to take commitment.

That's where people give up. They're all passion, but they don't actually take the actions that are necessary.

And it's doing the thing that is just as easy not to do right? Like, no one is forcing you to start a business. No one is forcing you to take action, right? And so, we put off and we put off and we put off those daily actions that will actually move us forward. So I like to think that by making that one decision if you commit and you say I am going to start my business

or I'm going to grow my business, that you're making one decision that is really actually made up of thousands of small decisions to show up every day in your business. So what if you decided, so here's my challenge to you. I want you to choose three daily actions that you can do over the course of the next 30 days to help move your business forward. So think about what are things that you can do every single day and I'll give you some examples, some ideas that you might consider for you.

And they don't have to be difficult. Yes, you need to do them every single day.

No days missed, right? This is about you showing up for you and your dream. Some ideas might be that you are going to

Write down in your journal, get a journal first and write down your goals for your business for the next year. Write them down every single day. And I do this. I started this in January 2019. And it has changed my life. It sets me up every day thinking, setting my brain on positivity. And remembering why I do this. Why I get up every day to serve people and help them create their dreams. So I write down my goals and these could be just business goals and they could also be life goals as well. But if you take the time to write, to put pen to paper, you are engaging your brain in a whole new way. And what if- just think about- what if the difference between you

achieving your goals was this small action, this 10 minute exercise. I mean, you can write for more. But really, if you had three goals, five goals for your next year, and you spent 10 minutes just writing those goals down, that could be everything. Like, can you commit to doing that? Some other ideas are engaging in groups. And I know things are challenging, obviously right now. We can't get out and network the same way. But you can join Facebook groups, including Food Business Success, I have a free private food entrepreneur group. Go join that. Go just search Facebook and join Food Business Success. So I want you to think about how can I engage in groups like this, there are a ton of other, you're in a

Category what's called CPG. So if you don't know what that is, consumer packaged goods. So you are in go search for CPG groups. If you're cottage food, go search for cottage food groups on Facebook. There's a ton of great groups out there that will really help you connect with other entrepreneurs and other people working in this industry. Go to LinkedIn as well. It's another great space. Go join some networking organizations when kind of what's great about right now is that even if you don't live in Boulder or Austin or the Bay Area or Chicago, you can go join all of those Naturally Boulders and Naturally Austin's

and they're delivering all of their content virtually so.

Can you once a day, for the next 30 days, go and engage

In these virtual groups. Go and encourage others, introduce yourself, ask for support, ask that question.

Just really show up and be engaged and be engaging. So that would be

another idea of something you could do for 30 days. I also love the idea of you, and I do this every day, this is a part of my morning routine, is to listen to a podcast or an audible book while I'm getting ready. That's all about my business growth. So either increasing my knowledge in the areas that I work in, or it's helping me manage my mind and on thinking about entrepreneurship and getting new ideas around, achieving my goals, or having a you know, a success mindset and what that takes or how to make offers. So, I spend

You know, 30 minutes listening to a podcast or a book, I like to say book on books on tapes that maybe tells you my age but I'm on Audible or whatnot right or your library. I mean, you go to the library like your online digital library, and they have ebooks, or they have Audible books that you can just download and listen to those. So imagine if you wrote down your goals every day for the next 30 days, you listen to a positive podcast or book about achieving your goals, entrepreneurship or expanding your knowledge and your business, you networked with other organizations and and asked questions but also gave back.

Another idea is creating content that every day if you already have a business, you are going to post on social media, do a story, write that email. That you are going to

Have some kind of content that you put out there every day. So those are just some ideas you can also think about ways that you want to show up consistently for just for you. So right now, for me, I'm doing this challenge. And my consistency actions are, I write down five big rocks that I want to move in my business, that I want to take care of in my daily actions. And so I write down those five things that are must dues they have to be accomplished. So think about that could be another option for you. What if you took one, two or three actions every day that moved your business forward. You applied for that license. You send that email. You,

you join Food Business Success and you take, you know, you watch that first module or you

Actually are going to do your pricing worksheet. you know, one, one or two or three things that will help you move your business forward. The smallest things. They don't have to be difficult, but you have to do something every day. My other two consistent actions are to get at least 20 minutes of exercise every single day. Which shouldn't be that hard, but there are days when I do not want to do that. But I put on the walking shoes or I put on a yoga video, and I get at least those 20 minutes a day.

The other thing that I do is I have committed to doing what I call a love connection every day that I reach out to somebody in my life and I tell them how much I love them and appreciate them. So again, you don't have to just be business consistent actions, but

I definitely want you to at least have one or two for your business. And then also have some fun ones and some things that really help your health or your relationships and connection with people. So imagine, I mean, think about it's like mind blowing, what could happen in 30 days if you just did three things to help you move your business forward. And I can tell you from experience that the actions compound and they're not linear. It's not like a one for one exchange. There is this tipping point that you keep showing up and you keep taking these actions. Even when it's scary. Even when it's hard. Even when you don't want to. You have made a promise to yourself to do this. As they compound it's almost like compound interest. Like at some point,

In this activity, in this challenge, and I don't know, it could be longer than 30 days, but there will be a point where there's momentum that builds up. And it's almost like it becomes you become unstoppable. Like your goal is possible. And it just like, speeds up, right? It's like you push the rock up the hill, and now it's starting to roll, you know, you're tipping it over the hill, and it's gaining momentum. So that's really, really cool that it is you're going to get that result that you want in your business. And it's way beyond

that cumulative, cumulative effort, right? The number of things that you do, it's not a one for one. This is all about patience in the long game, and I put up a quote recently that "Instant gratification is what kills our dreams". I got that quote from Brooke Castillo. The

Life Coach School. I highly, highly recommend her podcast. I really believe that that you have to stop trying to get that instant gratification because what you're going to end up doing is you'll try one day, two day, three days, and then you're going to give up and you're going to give in to, I'm just gonna binge watch TV or I'm gonna get on social media and just scroll through. You're gonna find activities

that, you know, don't serve you, that don't serve your goal.

Because you didn't get that instant win. So are you willing to commit to your goal and then be in it for the long game? It is that patience. And ultimately what I would love to happen for you is that

you end up loving the process, right? This isn't just about the end goal. I know it's cliche to say like 'enjoy the journey', but you are

on a journey and why not have some fun? I mean, that is actually one of the things that I really, really value in my work that I do with my clients and students is that we actually have some fun. Like, this should not be torture. You are starting a business. How cool is that?

You are becoming an entrepreneur. And I can tell you, it will be the hardest thing you ever have done and will do. And it is also the most rewarding. So let's have some fun doing it. Right? And really love and enjoy this process. It's not about just getting to the end goal, whatever that is for you. So I will leave it at that I want to keep these relatively short and sweet. So

I want to encourage you to join me in this 30 Day Challenge. Choose three daily actions that will move your business forward. Make those

sales calls. Find you know, go online and do some research. Do the goal writing. Do content posting. Just choose three

and show up and commit to yourself today that you're going to do that 30 Day Challenge. And I would love to hear about it, post in the comments here on the podcast, or head over to the Food Business Success Facebook group. And I would love to hear about what are your three things that you are going to do consistently, to move your business forward and work on your big goal for the next year. You also get the added benefit of pronouncing publicly what those goals are, which will definitely help keep you accountable and showing up so 30 days, tell me what you're going to do. I would love it if you would subscribe to this podcast and leave a review.

It's so helpful so that other people can also discover this podcast who are out there with a big dream to start or grow their packaged food business. I'm going to sign off on this podcast with a quote I recently heard from Michele Norris. "Let's not strive for the new normal, let's strive for better". Thank you for making the world better. With your passion, with your delicious food that is changing the way we eat. Join me next week for a whole new podcast. We're going to keep going with this theme of achieving your goals. Until then, have an amazing week. Bye bye. Are you ready to start that delicious idea that you make in your home kitchen or grow your existing package food business and take it to the next level? You need support guidance, focus and accountability to make it happen. The most successful

entrepreneurs have support guidance, focus and accountability to help them make it happen quickly without wasting time or money. Plus, I think starting your packaged food business should actually be fun. Food Business Success is your secret ingredient to create your food business dream. Check out the private Food Business Success Facebook group to connect with other food printers. Get your questions answered quickly and receive special trainings and tools by me that I only share inside the private community. Just search for Food Business Success on Facebook, or get the link in the show notes. Curious about how Food Business Success can help you? head over to and fill out the application to see if you're a great fit for the program. Together let's make your food business dream a reality.

Transcribed by


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.