This enlightening and entertaining creativity workshop is designed for food and beverage entrepreneurs who, in an ever-crowded marketplace, need to stand out to survive.

Presented by Alexandra Watkins, founder of brand name consultancy Eat My Words.

In this never-a-dull moment 75-minute workshop, you'll...

• See how creative names attract buyers and generate sales
• Learn how to quickly evaluate the strength of any name
• Discover the downfalls of using personal name as your company name
• Learn brainstorming tips and tricks
• See examples of the good, the bad, and the ugly

For nearly two decades, Alexandra has brought countless food brands to life including the Wendy's Baconator, Burger King's Mac 'n Cheetos, Smitten Ice Cream, Monkey Dunks, Spoon Me frozen yogurt, Pop Psychology gourmet popcorn, Core Power beverage, Bloom energy drink, Simmering Samurai frozen entrees, and The Church of Cupcakes.